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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Peak Planning

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how to strategically use affiliate marketing to […]

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Insights

Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

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Insights

Cyber Weekend Retail Data: Mobile Revenue Up 52 percent

By Rhiannon Farrar | December 5, 2018

 Rakuten Marketing today release Cyber Weekend retail data and reveal revenue driven by mobile increased 52 per cent from 2017. Cyber Weekend continues to gain momentum with Australian consumers as […]

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Insights

November Retail Data: Cyber Monday Conversions Increase 68%

By Rhiannon Farrar | December 5, 2017

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year […]

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Insights

Click Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend

By Rakuten Advertising | November 23, 2021

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4

By Rakuten Advertising | September 30, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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News

Discover a new world of customers via Rakuten Advertising’s proprietary media solutions

By Rakuten Advertising | January 12, 2021

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, […]

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Insights

Black Friday outperforms Click Frenzy in Asia-Pacific

By Rakuten Advertising | December 4, 2020

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.  With eMarketer’s […]

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Marketing Strategies

Get Black Friday Ready With Learnings From Click Frenzy and Singles’ Day

By Lalisa Fungtammasan | November 18, 2020

With the accelerated growth in the e-commerce industry brought about by COVID-19, this year’s shopping events in the ‘golden quarter’ are set to be the biggest ones yet. Last week, […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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