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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Rakuten Advertising | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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Insights

Gearing Up for Travel Deal Tuesday

By Rakuten Advertising | November 26, 2019

Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]

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Marketing Strategies

How to Plan a Successful Holiday Search Strategy

By Lauren Bennett | October 2, 2019

The holiday season is a crucial one for search marketers regardless of which products you are promoting. Shopper interest is at its peak and traffic is spiking, and because of […]

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Insights

Four Marketing Insights to Prepare for the 2019 Holiday Season

By Rakuten Advertising | September 10, 2019

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

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Marketing Strategies

How Affiliate Marketers Can Prepare for a Successful Holiday Season

By Leah Obrentz | September 5, 2019

With the holidays quickly approaching, now is the time to get your affiliate marketing program refreshed and prepared for the craziness of Cyber Week – or more accurately, Cyber Month. […]

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News

Webinar: Start Planning Your Q4 Paid Placements Now with Placements Marketplace

By Rakuten Advertising | July 23, 2019

The Holiday Shopping Season is only 2 months away! Are you ready for Black Friday and Cyber Monday? Have you booked in your paid placements yet? If not, we invite […]

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Marketing Strategies

10 Holiday Marketing Strategies to Win Over Late Holiday Shoppers

By Rakuten Advertising | November 26, 2018

[Note: this blog was originally published in December 2017.] Time is running out – and not just for holiday shoppers who have waited until December to finish up their holiday […]

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Insights

Soundbars, iPads, and Cowboys, Oh My! 5 Most Popular Singles’ Day Products in the US

By Rakuten Advertising | November 16, 2018

5 Most Popular Singles’ Day Products Singles’ Day is all about treating yourself, and US shoppers made sure to do so this past Singles’ Day with clothes, electronics, and video […]

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Insights

Singles’ Day 2018: Everything US Marketers Need to Know

By Rakuten Advertising | November 2, 2018

Singles’ Day 2018 Donna Meagle knows how to live the high life in Parks & Recreation when she and Tom Haverford plan their epic annual Treat Yo’ Self shopping excursion. […]

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Marketing Strategies

Navigating the 2018 Holiday Consumer Shopping Calendar

By Rakuten Advertising | October 29, 2018

Through global consumer surveys and internal data collected from our Search, Affiliate and Display channels, Rakuten Marketing has developed a holiday infographic roadmap. This infographic revealed some of the trends […]

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