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Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.