Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Search results for: "digital marketing"
Marketing Strategies

Take Back to School to the Next Level through PPC

By Lauren Bennett | June 13, 2017

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]

Read More
Events

How to Convince Your Boss to Send You to Symposium New York

By Krystyna Lijek | April 11, 2017

Have you been wondering how to convince your boss to send you to Symposium New York? Symposium New York is two jam-packed days of networking, content and fun. Below is […]

Read More
Marketing Strategies

How to Get the Most Out of Your App Campaigns

By Lauren Bennett | April 4, 2017

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones […]

Read More
Insights

5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

By Rakuten Advertising | February 28, 2017

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn’t mean it’s easy! Learn common mistakes that can be made when partnering with influencers and how […]

Read More
Marketing Strategies

11 Fundamentals of Influencer Marketing

By Rakuten Advertising | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

Read More
Insights

Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Rakuten Advertising | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

Read More