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Insights

[Podcast] Card-Linked Offers, Online-to-Offline & Omnichannel: Interview with Bree McNeal

By Rakuten Advertising | August 22, 2018

“If there’s one word I can use to describe DealMaker New York, it’s energy.” It’s an early, rainy morning in Brooklyn when I first arrive at the Marriott at the […]

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Insights

9 Most-Discussed Influencer Marketing Trends in 2018 (and What They Mean Going Forward)

By Rakuten Advertising | July 9, 2018

9 Influencer Marketing Trends Every Marketer Needs to Know in 2018 (and Beyond) The discussion around influencer marketing trends is as wide as it is deep, and with good reason. […]

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Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Rakuten Advertising | June 15, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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Insights

Leveraging Marketing Data, Advertising Ecosystems, Marketing Tech, and More: Interview with Tony Zito

By Rakuten Advertising | June 12, 2018

Interview with Tony Zito, Rakuten Marketing CEO In October 2017 Rakuten Marketing hosted Experience 2017 in New York City, an event aimed at empowering, inspiring, and educating digital marketers. We had […]

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Events

How to Convince Your Boss to Send You to DealMaker New York

By Krystyna Lijek | April 6, 2018

Be sure to attend DealMaker New York; an event full of networking, content and business opportunities.

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Events

DealMaker Scottsdale is in 3 Weeks!

By Krystyna Lijek | January 9, 2018

DealMaker Scottsdale is just three weeks away. Get your ticket today before the event sells out! Don’t miss out on your opportunity for great content, optimal networking, and that Arizona […]

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Insights

[Podcast] Creating Micro-Moments Through Influencer Marketing

By Rakuten Advertising | August 29, 2017

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question – and show how influencers are critical in creating them.

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News

Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

By Rakuten Advertising | August 28, 2017

Snap Inc. is taking a step forward with influencer marketers as the company announces it’s Official Stories verification will be available for influencers on Snapchat.

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Insights

Influencers’ Strong Connection to Followers Shows New Advertiser Benefits

By Rakuten Advertising | August 14, 2017

Influencers’ ability to connect with customers is huge – and extremely beneficial to brands. As the “Year of the Influencer” continues, experts are studying the effects that influencers have had […]

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Events

Congratulations to the 2017 Golden Link Award Winners!

By Rakuten Advertising | July 5, 2017

Rakuten Marketing’s 15th Annual Golden Link Awards were held on June 26, 2017 at the Edison Ballroom. The evening honored the innovators, visionaries and digital marketing leaders who captivate millions […]

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