Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022. Tell us a little bit about Ziff Media Group. Hillary: Ziff […]

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. These agency partnerships continue to move the industry […]

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel. The finance vertical is unlike traditional retail when it comes to affiliate marketing. The sales funnel differs, […]

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.   To support our advertisers and publisher partners in planning […]

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.   To support agencies, brands and publisher […]

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.  Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving and Black Friday generated almost double the sales and average order value (AOV) compared to the rest of the week.  Unlike last year, shoppers spent […]

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers to drive performance. Shifting consumer behavior means publisher diversity with an affiliate program is more important than ever in reaching and engaging consumers.   As […]

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.  Rakuten Advertising recently surveyed about 1,000 Americans to learn about their upcoming trips over the next six months and spending plans on travel. Respondents shared that they plan to spend on average $1,000 on travel […]

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers to ensure their marketing messages reach consumers during such a pivotal time.   So how do brands, media buyers, advertising strategist or media planners bring these strategies to […]

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.