News

The 2023 mThink Blue Book Survey is Now Open

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!
Insights

RAIC Insights: Peak Planning 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.
Publisher Spotlight – Wildfire Systems, Inc.
Insights

Publisher Spotlight – Wildfire Systems, Inc.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.
News

Rakuten Advertising – Shortlisted for Inaugural US Partnership Awards

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.
Insights

Pre-Holiday Shopping Insights 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.
Insights

2022 Travel Insights

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip.
Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.
Marketing Strategies

Smart Affiliate Commissioning Strategies

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.
Events

DealMaker USA 2022 Recap

Rakuten Advertising held DealMaker USA in person for the first time in two years from June 27th through June 29th, 2022 with the theme “doing business shouldn’t be this much fun.”
Insights

2022 Rakuten Advertising Back-to-School Retail Insights

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.
Insights

Planning for Prime Day: Strategies for Reaching New Customers

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  
2022 golden link award winners
Events

The 2022 Golden Link Award Winners

Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships! A huge congratulations to all of our winners and we wish […]