Rakuten Advertising Blog
December 1, 2022
Events AFROTECH 2022
This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference.
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November 22, 2022
Insights Grow With Optimism Spotlight: Partake
We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard.
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November 16, 2022
Insights Singles’ Day 2022 Recap
Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.
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November 11, 2022
Insights Domestic Travel is Recovering to Pre-Pandemic Levels
After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023.
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November 10, 2022
Insights New Report – Evolving Channels & Customer Acquisition
Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase.
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November 7, 2022
Insights Insights: Holiday Consumer Shopping Data
Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.
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November 3, 2022
Marketing Strategies Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.
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October 24, 2022
Events DealMaker Canada 2022 Recap
Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.”
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October 20, 2022
Insights The Power of Context – A Messaging-First Society
Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.
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October 18, 2022
News Rakuten Advertising Wins Big at the GPMA’s
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
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October 18, 2022
Insights E-commerce & Jewelry: New Buyer Insights & Holiday Trends
As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.
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September 23, 2022
Insights Publisher Spotlight – Wickfire
Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.
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