Search results for: 'digital marketing'

The Editorialist fuses personal styling, content, and shopping in one seamless digital experience with proprietary technology, e-commerce tools and luxury fashion content. Read our latest spotlight and hear first-hand how the Editorialist is reinventing the way brands and retailers reach the right shopper.

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at some of the new and notable publishers on the Rakuten Advertising network for July.

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships - success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. 

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid placements can be a time-consuming ordeal.

Data privacy has been top of mind with most of us in the digital space over the past few years.

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns.

Agencies have always been important partners to us at Rakuten Advertising.