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Insights

15 US Shopper Behaviors Every Marketer Needs to Know

By Rakuten Advertising | August 2, 2017

In our first edition of consumer behavior profiles, we take a look at what the US shopper likes, dislikes, values, and looks for from a brand when making a purchasing […]

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News

New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

By Rakuten Advertising | June 16, 2017

The importance of disclosing sponsored content on Instagram can’t be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect […]

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Marketing Strategies

Take Back to School to the Next Level through PPC

By Lauren Bennett | June 13, 2017

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]

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News

Content vs. Clickbait: Facebook’s Clickbait Crackdown & How to Make Sure Your Content Stands Out

By Rakuten Advertising | May 23, 2017

Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn’t confused with clickbait in Facebook’s new initiative by learning what they’re changing and the best practices […]

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News

Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

By Rakuten Advertising | May 4, 2017

Amidst concern and controversy from Google/YouTube’s ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are […]

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Insights

Omnichannel Marketing Through the Customer’s Eyes

By Rakuten Advertising | April 28, 2017

When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience. You want to deliver a […]

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Events

How to Convince Your Boss to Send You to Symposium New York

By Krystyna Lijek | April 11, 2017

Have you been wondering how to convince your boss to send you to Symposium New York? Symposium New York is two jam-packed days of networking, content and fun. Below is […]

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Marketing Strategies

How to Get the Most Out of Your App Campaigns

By Lauren Bennett | April 4, 2017

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones […]

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Insights

An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

By Rakuten Advertising | March 27, 2017

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this […]

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Marketing Strategies

6 Tips for Beauty Brands in Paid Search

By Rakuten Advertising | March 8, 2017

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online […]

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