2020 Cyber Week (and more) Recap
YouTube: Why Advertisers Should Press Play in Q4
New and Notable Publishers on the Rakuten Advertising Network for October 2020
Fall is in the air! Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers […]
Read MoreThe mThink Blue Book Survey is Now Open
We’re excited to announce that voting for this year’s annual mThink Blue Book survey is now open. Every Fall, mThink conducts the biggest research survey in the performance marketing industry […]
Read MoreHow to Connect with More Canadian Shoppers this Holiday Season
Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]
Read MoreRakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards
An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season. In fact, 49% of global […]
Read MoreGet More Out of Your Q4 Affiliate Marketing with Placements Marketplace
With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy. Yet, for many, managing paid […]
Read MoreThe Benefits of an O2O Affiliate Strategy
Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]
Read MoreNew and Notable Publishers on the Rakuten Advertising Network for September 2020
September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]
Read MoreAnnouncing Rakuten Advertising’s Certification for Agency Account Managers
Agencies have always been important partners to us at Rakuten Advertising. Over the years we have worked collaboratively to help the brands they represent exceed their affiliate marketing goals through […]
Read MoreHow Pelagic Gear Adapted to Unprecedented Challenges
The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]
Read MoreRakuten Advertising Wins Publisher’s Choice of Network
Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]
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