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News

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

By Alissa Degreef | January 15, 2020

Direct to Consumer brands (D2C) are becoming increasingly more popular, which drives a need for new ways to stand out in an already competitive online landscape. Purple, a comfort product […]

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Events

10 Reasons to Attend DealMaker Scottsdale 2020

By Krystyna Lijek | January 13, 2020

DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons […]

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Marketing Strategies

2020 New Year’s Resolutions for Digital Marketing Professionals

By Matt Lindner | January 7, 2020

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Matt Lindner | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Matt Lindner | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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News

Connect with Holiday Shoppers of All Ages With Social Media Marketing

By Matt Lindner | December 13, 2019

The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]

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Marketing Strategies

The Power of Choice: Revitalize Your Affiliate Marketing Strategies

By Matt Lindner | December 10, 2019

Rakuten Marketing is giving advertisers and publishers alike the power of choice by marrying the best of both human and machine to create a revitalized way for brands to approach […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Nicole Pace | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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News

Webinar: Opportunities, Discovery and Matchmaking in the Placements Marketplace

By Rakuten Advertising | December 6, 2019

With the recent release of Matchmaking and Campaign Email Notifications, Placements Marketplace continues to evolve as the go-to feature to optimize affiliate programs. Join Rakuten Marketing on Wednesday, January 8th […]

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Insights

The Role of Compliance for Financial Services

By Jamie Rademacher | December 5, 2019

Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]

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