Rakuten Advertising Blog

February 4, 2025
Insights Influencer Trends to Watch: #1 Full Funnel, Full Impact
Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.
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January 28, 2025
Insights Announcing the Rakuten Advertising 2025 Preferred and Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients. See who made our official 2025 list of Preferred and Platinum Agency Partners now!
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December 4, 2024
Insights Cyber Week 2024: The Official US Recap
As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our US clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including beauty, footwear, toys, video games, and more, as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024!
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November 18, 2024
Marketing Strategies Future-Focused Tracking Solutions
We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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November 8, 2024
Marketing Strategies Part 3 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: Forward-Thinking Strategies & Results
By setting goals, finding audiences, and measuring & optimizing performance, Affiliate Intelligence by Rakuten Advertising is set on keeping the lead in driving affiliate performance.
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November 8, 2024
Marketing Strategies Part 2 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: A World-Class Full-Funnel Network
With a network that brings together technology, partners, and strategy, Rakuten Advertising builds partnerships and programs that showcase opportunities in the full-funnel journey.
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November 5, 2024
Insights Holiday Shopping 2024: Key Trends and Predictions
Holiday shopping is starting earlier, with consumers setting budgets and retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the importance of early campaigns, discounts, free shipping, and buy-now-pay-later options. Find out the best ways to integrate affiliate strategies to capture attention and drive sales and sleigh this holiday shopping season.
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October 2, 2024
Events Key highlights from DealMaker Canada 2024
DealMaker Canada was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for 2 days of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!
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August 22, 2024
News Announcing the Rakuten Advertising 2024 Preferred and Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
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August 19, 2024
Insights Incrementality: proving affiliate’s impact
Rakuten Advertising has embraced the reality of incrementality. We’ve laid out a four-phase plan to help you unlock the power of incrementality and fully grasp the impact your affiliate initiatives have on your business.
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August 5, 2024
News Google’s reversal on deprecating third-party cookies
While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.
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July 2, 2024
Marketing Strategies Skimlinks Q&A: Affiliate Peak Shopping Strategies
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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