The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

Our 2022 USA DealMaker is being held this year in Austin, Texas (if you don’t know, now you know)! Make sure to register to get in on all the networking, […]

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

Rakuten Advertising had the honor of sitting down with the founder and owner of The Budget Savvy Bride, Jessica Bishop. She talks about her experience as an affiliate blogger, how […]

We are honored to announce the 2022 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be […]

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever. eMaketer reported that financial services advertisers nearly doubled […]

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker. The season for graduation […]

DealMaker USA 2022 is back in person and better than ever. This year’s DealMaker USA will feature Radha Agrawal as the keynote speaker. She will be presenting on community and […]

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki. CTV Interactive Ad formats […]