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Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers 

By Rakuten Advertising | October 6, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

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Marketing Strategies

Building Marketing Strategies for the Financial Industry

By Rakuten Advertising | October 4, 2021

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.   A recent World Retail Banking Report showed over 57% of consumers prefer […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4 

By Rakuten Advertising | September 29, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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Marketing Strategies

2021 Holiday Travel Insights for Advertisers

By Rakuten Advertising | September 22, 2021

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven […]

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Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

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Events

Rakuten Advertising Launch Global Partnership Week

By Rakuten Advertising | September 10, 2021

Rakuten Advertising is excited to launch Global Partnership Week.  We understand that a network is only as strong as the publishers that are part of it. That’s why we’re celebrating […]

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News

Rakuten Advertising Launches Industry First On-Demand Affiliate Forecasting  

By Rakuten Advertising | September 9, 2021

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximize affiliate performance and understand the impact of budget changes. […]

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Events

2021 Golden Link Award Finalists and Choice Awards

By Rakuten Advertising | September 8, 2021

We are honored to announce the 2021 Golden Link Award finalists! A big congratulations to everyone nominated. On Thursday, October 7th, 2021 you can join in the fun and celebrate […]

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Insights

How to Increase Brand Loyalty with Travelers in 2021

By Rakuten Advertising | August 23, 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days.   While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent […]

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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Holiday Planning  

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]

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