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Events

2021 Golden Link Award Finalists and Choice Awards

By Rakuten Advertising | September 8, 2021

We are honored to announce the 2021 Golden Link Award finalists! A big congratulations to everyone nominated. On Thursday, October 7th, 2021 you can join in the fun and celebrate […]

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Insights

How to Increase Brand Loyalty with Travelers in 2021

By Rakuten Advertising | August 23, 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days.   While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent […]

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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Holiday Planning  

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]

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Events

Rakuten Advertising Golden Link Award Nominations Now Open

By Rakuten Advertising | August 9, 2021

The 2021 Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Rakuten Advertising Golden Link Awards bring together […]

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Uncategorized

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren’t […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 30, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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News

Pinterest partners with Rakuten Advertising to monetize Idea Pins

By Rakuten Advertising | July 29, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea […]

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News

Rakuten Advertising Shortlisted for 4 US Search Awards

By Rakuten Advertising | July 26, 2021

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients. Rakuten Advertising  is excited to share that […]

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Insights

2021 Rakuten Advertising Back to School Retail Insights

By Rakuten Advertising | July 19, 2021

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 15, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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