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Marketing Strategies

Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 1, 2021

 The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 27, 2021

Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail.  Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]

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News

New and Notable Publisher (MoneyCrashers.com) on the Rakuten Advertising Network.

By Rakuten Advertising | May 20, 2021

With summer fast approaching, check out this great new publisher on our platform. Partner with them today to bring some heat to all your summer campaigns. MoneyCrashers.com (SID: 2629491) MoneyCrashers.com […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 20, 2021

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

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Events
Rakuten Advertising’s Digital DealMaker
By Rakuten Advertising | May 13, 2021

This year, on June 23rd Rakuten Advertising will host Digital DealMaker, a first of its kind virtual event experience. This one-day event will mimic what previous attendees experienced in-person only now, guests will […]

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Marketing Strategies

Want to Drive Consumers Back In-store? 3 Reasons to Launch aIn-Store Affiliate Campaign Right Now.

By Rakuten Advertising | May 11, 2021

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.   As vaccines continue to roll out across the country and states begin to loosen restrictions, […]

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Marketing Strategies

Suitcases at the Ready – Travel Industry Prepares to Reopen

By Rakuten Advertising | May 11, 2021

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international travel or local ‘staycations’ presents a wealth of opportunity for the travel industry.  SimilarWeb data has revealed […]

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Marketing Strategies

Rethinking the Customer Journey Within Advertising Campaigns

By Rakuten Advertising | May 6, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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News

Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners.

By Rakuten Advertising | April 22, 2021

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our […]

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News

New and Notable Publishers (Shoppable & Envolve Tech) on the Rakuten Advertising Network.

By Rakuten Advertising | April 15, 2021

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership […]

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