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Rakuten Advertising Blog
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Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

By Alex Comiskey | June 17, 2020

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

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Marketing Strategies

How Financial Services Brands Can Adjust to Meet Customers’ Changing Needs

By Matt Lindner | June 9, 2020

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

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Insights

How Financial Brands Can Use Data to Attract More Quality Customers

By Alissa Degreef | June 5, 2020

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

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News

New and Notable Publishers on the Rakuten Advertising Network for June 2020

By Rakuten Advertising | June 4, 2020

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]

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News

Honoring the Rakuten Advertising Class of 2020

By Rakuten Advertising | June 3, 2020

Graduation Day is a rite of passage in our society, a day marking the recognition of the completion of one journey and the beginning of another. The Class of 2020’s […]

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Marketing Strategies

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 28, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

By Matt Lindner | May 26, 2020

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. […]

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Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

By Ivan Pena | May 13, 2020

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

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News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 7, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

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News

Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | May 5, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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