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News

Pinterest partners with Rakuten Advertising to monetize Idea Pins

By Rakuten Advertising | July 29, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea […]

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News

Rakuten Advertising Shortlisted for 4 US Search Awards

By Rakuten Advertising | July 26, 2021

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients. Rakuten Advertising  is excited to share that […]

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Insights

2021 Rakuten Advertising Back to School Retail Insights

By Rakuten Advertising | July 19, 2021

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 15, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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Insights

2021 Holiday Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 13, 2021

As we move into the second half of 2021, holiday planning is top of mind for marketers. To help our advertiser and publishers prepare for the busiest retail period of […]

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Events

Highlights from Rakuten Advertising’s Digital DealMaker

By Rakuten Advertising | July 6, 2021

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and […]

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News

Rakuten Advertising Launches Expanded Real-Time Multi-Touch Attribution Offering with Probabilistic Measurement

By Rakuten Advertising | July 1, 2021

Attribution is becoming more pertinent as advertisers expand their reach into new channels and strategies to engage consumers across devices and platforms.   As the digital landscape continues to evolve, so does […]

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Insights

Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 15, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best […]

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Insights

Reflections from RAIC: The Growing Strategic View of Affiliate Marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]

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Events

Co-Founder of SoulPancake, Shabnam Mogharabi, Will Keynote Digital Dealmaker 2021.

By Rakuten Advertising | June 7, 2021

Digital DealMaker, the one-day virtual marketing event for performance marketers, will feature Shabnam Mogharabi as this year’s keynote speaker on “How to Harness the Power of Joy and Lead with […]

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