
October 30, 2023
Insights The Power of Cross-Border Shopping from Canada
Discover the benefits of cross-border shopping with Canadian online retailers for American consumers, ranging from favorable exchange rates to one-of-a-kind products. Join us as we dive into expert affiliate strategies to overcome common challenges and smoothly navigate the cross-border shopping terrain in our latest blog.

October 24, 2023
Marketing Strategies RAIC Insights: Dispelling Affiliate Marketing Myths – Part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

October 13, 2023
Events DealMaker Canada 2023 Recap
DealMaker Canada was a complete success with a record-breaking number of top advertisers, publishers, and agencies coming together for a day of networking and discussions. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

October 13, 2023
Marketing Strategies Publisher Spotlight: Shoplooks
An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.

October 11, 2023
Marketing Strategies Affiliate Insights for Publishers: Preparing for Q4 in an ever-shifting e-commerce landscape
A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviors and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

October 9, 2023
Insights The Power of Credit Card Co-Branding in an Experience Economy
Unlock the power of credit card co-branding in our latest blog written by Mark Jackson, Manager, Client Services on our Financial Vertical team. Understand the impact of co-branding on travel, luxury experiences, and envy-inducing adventures. Read more to find out how credit cards are reshaping brand perception and customer loyalty in an ever-evolving landscape.

October 5, 2023
Insights Pre-Holiday 2023 Shopping Trends and Insights
Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.

October 3, 2023
Marketing Strategies RAIC Insights: Dispelling Affiliate Marketing Myths – Part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

September 26, 2023
Insights Publisher Spotlight: FlexOffers
A recongnized global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.

September 19, 2023
Marketing Strategies RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.

September 12, 2023
Insights Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report
Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.

September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.