Rethinking the Customer Journey Within Advertising Campaigns
A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]Read More
Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners.
From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our […]Read More
New and Notable Publishers (Shoppable & Envolve Tech) on the Rakuten Advertising Network.
Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership […]Read More
How Do Advertisers Make Moments Matter for Media Audiences?
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]Read More
Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships
Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]Read More
Rakuten Advertising Appoints New Leadership
Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, […]Read More
Why Moments Matter in Advertising Strategies
Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or […]Read More
How marketers can overcome ITP and regulation challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]Read More
How Rakuten Viki engages hard-to-reach audiences
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]Read More