Rakuten Advertising Blog

Affiliate Marketing News: Our 2024–2025 analysis shows US spending shifting from rebound to value-first. Learn how to capture high-income buyers, activate “smart discretionary” demand with BNPL, bundles, and loyalty, and convert with trust- and quality-led content—plus regional prioritization to boost Q4 performance and beyond.

Stay ahead with comprehensive Affiliate Marketing News covering the latest industry updates, expert strategies, and actionable insights to help you optimize your holiday campaigns, increase conversions, and grow your affiliate business throughout the season and beyond.

Diversify your affiliate program with our Q3 Affiliate Publishers Spotlight! Discover the most notable and newest affiliate publishers on the Rakuten Advertising network and watch your performance soar.

DealMaker Canada 2025 was a standout among Canadian affiliate events, bringing together top advertisers, publishers, and agencies for two days of networking, learning, and dealmaking. Read our full recap of this leading affiliate event in Toronto!

Americans are booking boldly and demanding obvious value. Our latest survey reveals who really sways decisions (think Google Reviews and creators), when they convert (often inside a month), and where they buy—plus the partner plays that turn intent into revenue.

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Our Rakuten Optimism Golden Link Awards were held in Carlsbad, California, on May 28th, 2025. Hosted by comedian Adam Mamawala, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

We are honored to announce the 2025 Rakuten Optimism Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten is thrilled to announce that the Golden Link Awards will be held in person this year at Optimism in May 2025.

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.