Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. […]

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising […]

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

Rakuten Advertising held DealMaker USA in person for the first time in two years from June 27th through June 29th, 2022 with the theme “doing business shouldn’t be this much […]

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of […]

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.   Similar to the holiday […]

Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best […]

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

Our 2022 USA DealMaker is being held this year in Austin, Texas (if you don’t know, now you know)! Make sure to register to get in on all the networking, […]

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]