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Insights

Shopper Insights and Analysis from Our 2022 Consumer Research Survey

By Rakuten Advertising | November 7, 2022

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Events

Highlights from DealMaker Canada 2022 

By Rakuten Advertising | October 24, 2022

   Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.” We […]

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Uncategorized

The Power of Context – A Messaging-First Society

By Rakuten Advertising | October 20, 2022

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]

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News

Outhinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA’s 

By Rakuten Advertising | October 18, 2022

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]

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Insights

What Jewelry Brands Need to Know Before the Holidays

By Rakuten Advertising | October 18, 2022

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave […]

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Insights

Wickfire: Reaching Global Consumers and Fueling Powerful Win-Win Incentives

By Rakuten Advertising | September 23, 2022

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what […]

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News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

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Insights
A Look Back on the 2022 Back to School Shopping Season
By Rakuten Advertising | September 19, 2022

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, […]

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Events
Registration for DealMaker Canada is Now Open
By Rakuten Advertising | September 16, 2022

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will […]

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