Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights.
Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Matt Lindner | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

Read More
News

Connect with Holiday Shoppers of All Ages With Social Media Marketing

By Matt Lindner | December 13, 2019

The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]

Read More
Marketing Strategies

The Power of Choice: Revitalize Your Affiliate Marketing Strategies

By Matt Lindner | December 10, 2019

Rakuten Marketing is giving advertisers and publishers alike the power of choice by marrying the best of both human and machine to create a revitalized way for brands to approach […]

Read More
Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Nicole Pace | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

Read More
News

Webinar: Opportunities, Discovery and Matchmaking in the Placements Marketplace

By Rakuten Advertising | December 6, 2019

With the recent release of Matchmaking and Campaign Email Notifications, Placements Marketplace continues to evolve as the go-to feature to optimize affiliate programs. Join Rakuten Marketing on Wednesday, January 8th […]

Read More
Insights

The Role of Compliance for Financial Services

By Jamie Rademacher | December 5, 2019

Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]

Read More
Marketing Strategies

Boost Q4 Performance by Using an Incentive Campaign Strategy

By Katie England | December 4, 2019

It’s crunch time, and you’re trying to come up with ways to get more from your publishers. When you think about optimizing the partners in your affiliate program, you’ll likely […]

Read More
Marketing Strategies

Curate Holiday Gift Guides to Make Holiday Shopping Easier

By Matt Lindner | December 3, 2019

Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]

Read More
Events

Register Today! DealMaker Scottsdale February 2020

By Krystyna Lijek | November 27, 2019

As the temperature continues to drop, it’s got us New Yorkers dreaming of sunny Scottsdale! We’re heading back to Arizona for DealMaker Scottsdale 2020, taking place February 10th and 11th at […]

Read More
Insights

Gearing Up for Travel Deal Tuesday

By Matt Lindner | November 26, 2019

Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]

Read More