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Insights

2022 Travel Insights

By Rakuten Advertising | August 4, 2022

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. […]

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Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility.

By Rakuten Advertising | August 2, 2022

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Events

Highlights from DealMaker USA 2022

By Rakuten Advertising | July 13, 2022

Rakuten Advertising held DealMaker USA in person for the first time in two years from June 27th through June 29th, 2022 with the theme “doing business shouldn’t be this much […]

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Insights

2022 Back-to-School Retail Insights

By Rakuten Advertising | July 12, 2022

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of […]

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Insights
Planning for Prime Day: Strategies for Reaching New Customers
By Rakuten Advertising | June 29, 2022

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.   Similar to the holiday […]

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Events

The 2022 Golden Link Award Winners

By Rakuten Advertising | June 28, 2022

Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best […]

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Marketing Strategies

The Power of Context – The Three Rs: Recall, Resonating, and Returns

By Rakuten Advertising | June 16, 2022

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

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Events

The Best Things to Do and See in Austin during DealMaker USA, from a Native Austinite

By Rakuten Advertising | May 26, 2022

Our 2022 USA DealMaker is being held this year in Austin, Texas (if you don’t know, now you know)! Make sure to register to get in on all the networking, […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 23, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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