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News

Outhinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA’s 

By Rakuten Advertising | October 18, 2022

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]

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Insights

What Jewelry Brands Need to Know Before the Holidays

By Rakuten Advertising | October 18, 2022

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave […]

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Insights

Wickfire: Reaching Global Consumers and Fueling Powerful Win-Win Incentives

By Rakuten Advertising | September 23, 2022

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what […]

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News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

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Insights
A Look Back on the 2022 Back to School Shopping Season
By Rakuten Advertising | September 19, 2022

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, […]

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Events
Registration for DealMaker Canada is Now Open
By Rakuten Advertising | September 16, 2022

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will […]

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Insights

Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

By Rakuten Advertising | September 8, 2022

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the […]

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News

The 2023 mThink Blue Book Survey is Now Open!

By Rakuten Advertising | September 7, 2022

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! For the last 11 years, Rakuten Advertising has been named the world’s top affiliate network, and the […]

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Insights

RAIC Insights: Peak Planning During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]

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Insights

Publisher Spotlight – Wildfire Systems, Inc.

By Rakuten Advertising | August 11, 2022

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and […]

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