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News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 31, 2020

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

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News

Rakuten Advertising Places Four on 2020 US Search Awards Shortlist

By Matt Lindner | August 24, 2020

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients. The US Search Awards announced that not […]

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Events

New Virtual Offering! Register for our Publisher Partnership Series

By Krystyna Lijek | August 20, 2020

Starting on August 27th, Rakuten Advertising is bringing you an eight week virtual Publisher Partnership Series! This new series is designed to create opportunities for our advertisers and publishers to […]

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News

74% of Americans Will Not Change Holiday Spending on Family Members This Year

By Matt Lindner | August 18, 2020

Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]

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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Ivan Pena | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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Insights

Publisher Spotlight: Student Price Card (SPC)

By Rakuten Advertising | August 11, 2020

  Tell us a little bit more about your company: SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers […]

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News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

By Rakuten Advertising | August 4, 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, […]

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Insights

Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Matt Lindner | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Matt Lindner | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 8, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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