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Events

How to Convince Your Boss to Send You to Symposium Scottsdale

By Krystyna Lijek | November 9, 2016

Have you been wondering how to convince your boss to send you to Symposium Scottsdale?

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Insights

[Infographic] 2016 State of Affiliate Email Marketing

By Rakuten Advertising | November 4, 2016

With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible – including communication. The infographic below details everything advertisers and publishers need […]

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Marketing Strategies

10 Types of Holiday Content That Holiday Shoppers Will Love

By Rakuten Advertising | November 2, 2016

Fact: Your visitors will be holiday shopping this year. And whether they’re the best of the best when it comes to Black Friday, or they don’t know the difference between […]

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Insights

Secrets To Singles’ Day: What it is, Who’s Participating, & How to Boost Your Sales During This New Holiday

By Rakuten Advertising | October 27, 2016

Singles’ Day is the biggest single shopping day in the world, eclipsing Black Friday and Cyber Monday globally. We spoke with the experts at Dealmoon (SID: 1851970) who brought this […]

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Marketing Strategies

5 Secrets: How Advertisers Can Build Brand Awareness in Affiliate

By Rakuten Advertising | October 19, 2016

A brand awareness strategy is crucial for advertisers who want to make sure that their brand and products are known and recognizable by their customers. With holiday shopping starting, this […]

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Insights

Will 2017 be the Year for Augmented & Virtual Reality Marketing?

By Rakuten Advertising | September 29, 2016

Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom […]

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Marketing Strategies

How Personalization Successfully Drives Affiliate Marketing

By Rakuten Advertising | September 22, 2016

Advertisers and their affiliate publishers share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers, but another […]

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Insights

13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Rakuten Advertising | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

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News

Learn More About Curate and Automate

By Rakuten Advertising | September 14, 2016

Today we’re announcing the full release of new affiliate marketing technologies, Curate and Automate, which empower brands and publishers with increased product optimization and revenue performance. Both technologies offer unique […]

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Marketing Strategies

11 Fundamentals of Influencer Marketing

By Rakuten Advertising | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

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