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News

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Advertising | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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Insights

The 5 Red Flags of Fraudulent Activity You Need to Know in Affiliate Marketing

By Rakuten Advertising | November 9, 2016

Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags […]

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Marketing Strategies

How Personalization Successfully Drives Affiliate Marketing

By Rakuten Advertising | September 22, 2016

Advertisers and their affiliate publishers share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers, but another […]

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Marketing Strategies

Case Study: How Luxury Brands Succeed in Affiliate Marketing

By Rakuten Advertising | July 27, 2016

Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don’t realize their full potential for success. In this case study, the Rakuten Affiliate Network […]

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News

Rakuten Marketing Wins Best Affiliate Network at IPMAs

By Rakuten Advertising | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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Insights

Rakuten Marketing Affiliate Publisher Spotlight: Yieldify

By Rakuten Advertising | June 13, 2018

Affiliate Publisher Spotlight: Yieldify Q: Tell us a little about Yieldify. A: Yieldify makes it easy for ecommerce businesses to deliver customer journeys that convert, through a combination of smart […]

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News

Thank You for Making Rakuten Marketing the #1 Affiliate Network for the 7th Year in a Row!

By Rakuten Advertising | January 8, 2018

It is truly an honor to be recognized year-after-year by our partners and peers in the industry. Our teams are dedicated to providing the best technology, tracking and strategy for […]

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Insights

Influencer Marketing Matures with More Serious Affiliate Contracts

By Rakuten Advertising | October 4, 2017

Influencer marketing is here to stay – and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and […]

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Marketing Strategies

7 Must-Know Affiliate Publisher Strategies for Back to School Marketing

By Rakuten Advertising | June 22, 2017

Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you’re a seasoned veteran looking for ideas and […]

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Insights

LOIT Sees 45% Digital Sales Growth with Affiliate À La Carte Marketing Services

By Rakuten Advertising | May 8, 2017

Luxury lifestyle and fashion retailer, LOIT, turned to affiliate marketing with two goals in mind: increase sales and amplify brand recognition. LOIT looked to Rakuten Affiliate Network’s À La Carte […]

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