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News

Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace

By Matt Lindner | September 22, 2020

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

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Insights

Affiliate Marketing 101: What is Affiliate Marketing?

By Matt Lindner | April 27, 2020

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting […]

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Marketing Strategies

How to Grow Men’s Athletic Apparel Lines with Affiliate Marketing

By Liz Nordlinger | February 5, 2020

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

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Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

By Matt Lindner | February 4, 2020

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

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News

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

By Alissa Degreef | January 15, 2020

Direct to Consumer brands (D2C) are becoming increasingly more popular, which drives a need for new ways to stand out in an already competitive online landscape. Purple, a comfort product […]

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Marketing Strategies

The Power of Choice: Revitalize Your Affiliate Marketing Strategies

By Matt Lindner | December 10, 2019

Rakuten Marketing is giving advertisers and publishers alike the power of choice by marrying the best of both human and machine to create a revitalized way for brands to approach […]

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Marketing Strategies

Health and Wellness Marketers Grow Sales Through Affiliate Marketing

By Matt Lindner | November 13, 2019

During Q4, most people are focused on buying gifts for others in their lives to celebrate the holidays. After the holidays pass, however, many are going to be seeking out […]

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Marketing Strategies

How to Build and Maintain Stronger Affiliate Marketing Partnerships in the Credit Card Space

By Matt Lindner | October 24, 2019

Brooke Ray, Director of Partnerships at Rakuten Marketing, recently moderated a panel at CardCon in Washington, DC with four experts on affiliate marketing in the credit card space on how […]

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Marketing Strategies

How Direct-to-Consumer Brands Can Grow Sales with Affiliate Marketing

By Matt Lindner | September 24, 2019

Effective marketing strategies can help direct-to-consumer (D2C) brands stand out from their peers in a market that is becoming saturated with competitors. This post covers how direct-to-consumer brands can grow […]

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News

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

By Rakuten Advertising | July 24, 2019

In the marketing industry, reaching the right consumer at the right place at the right time is essential in creating online ad experiences people love. Rakuten Marketing invests in creating […]

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