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Marketing Strategies

How Direct-to-Consumer Brands Can Grow Sales with Affiliate Marketing

By Rakuten Advertising | September 24, 2019

Effective marketing strategies can help direct-to-consumer (D2C) brands stand out from their peers in a market that is becoming saturated with competitors. This post covers how direct-to-consumer brands can grow […]

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News

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

By Rakuten Advertising | July 24, 2019

In the marketing industry, reaching the right consumer at the right place at the right time is essential in creating online ad experiences people love. Rakuten Marketing invests in creating […]

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Marketing Strategies

9 Must-Know Answers to Holiday/Q4 Affiliate Marketing Questions

By Rakuten Advertising | August 1, 2017

Believe it or not, Q4 and the holiday shopping season is on the horizon, which means your marketing planning should already be getting started. To help you kick off your […]

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Marketing Strategies

7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing

By Rakuten Advertising | July 6, 2017

Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?

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News

Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

By Rakuten Advertising | May 4, 2017

Amidst concern and controversy from Google/YouTube’s ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are […]

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Insights

Network Trends: Mother’s Day 2017 Affiliate Marketing Strategies

By Rakuten Advertising | April 27, 2017

Learn how to build an effective Mother’s Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother’s Day 2016.

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Marketing Strategies

How Affiliate Marketing Helped Nintendo Break Sales Records

By Rakuten Advertising | March 13, 2017

On March 3, Nintendo released it’s latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and […]

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News

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Advertising | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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Insights

The 5 Red Flags of Fraudulent Activity You Need to Know in Affiliate Marketing

By Rakuten Advertising | November 9, 2016

Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags […]

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Marketing Strategies

How Personalization Successfully Drives Affiliate Marketing

By Rakuten Advertising | September 22, 2016

Advertisers and their affiliate publishers share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers, but another […]

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