Reengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreRakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing
Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]
Read MoreBack to Basics: Understanding Cookieless Tracking and iOS 14.5
Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]
Read MoreThe benefits of an affiliate marketing strategy
Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]
Read MoreThe IAB Australia Affiliate Marketing Industry Review 2021
The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]
Read MoreThe IAB Affiliate Marketing Handbook 2020
The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]
Read MoreWhat Does the Future of Attribution Mean for Affiliate Marketing?
Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.
Read MoreWe’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]
Read MoreWe’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]
Read MoreRakuten Marketing Expands Affiliate Network in France as Part of Its Continued Championing of Borderless Commerce
We’re extremely pleased to announce the expansion of our world-leading affiliate network to local merchants in France. As part of our global network, we’ve long been working with publishers in […]
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