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Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Rakuten Advertising | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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Marketing Strategies

25 Holiday Marketing To-Do’s Before the Shopping Frenzy Starts

By Rakuten Advertising | November 9, 2017

Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do’s before the shopping frenzy starts!

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Insights

3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

By Rakuten Advertising | October 26, 2017

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on […]

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Marketing Strategies

Take Back to School to the Next Level through PPC

By Lauren Bennett | June 13, 2017

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]

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Insights

Case Study: Late Holiday Shoppers – Everything You Need to Know for Late-Season Success

By Rakuten Advertising | December 1, 2016

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday […]

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Marketing Strategies

10 Types of Holiday Content That Holiday Shoppers Will Love

By Rakuten Advertising | November 2, 2016

Fact: Your visitors will be holiday shopping this year. And whether they’re the best of the best when it comes to Black Friday, or they don’t know the difference between […]

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Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

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Events

2021 Global Retail Calendar

By Rakuten Advertising | February 3, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Whether it be religious or national holidays, or retail […]

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Marketing Strategies

6 Holiday Marketing Tips to Maximizing a Small Holiday Budget

By Rakuten Advertising | October 22, 2018

Whether your holiday budget is big or small, it’s important to capitalize on the potential success one can have from search marketing in Q4. Typically, advertisers invest the most into […]

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News

Publisher Spotlight: Drop

By Rakuten Advertising | October 22, 2018

Q: Tell us a little about Drop. A: Drop (SID: 3407129) is the millennial rewards app that provides personalized offers to its over 2.1 million members based on their demographics […]

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