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Insights

LOIT Sees 45% Digital Sales Growth with Affiliate À La Carte Marketing Services

By Alex Roy | May 8, 2017

Luxury lifestyle and fashion retailer, LOIT, turned to affiliate marketing with two goals in mind: increase sales and amplify brand recognition. LOIT looked to Rakuten Affiliate Network’s À La Carte […]

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Marketing Strategies

5 Myths About Millennial Shoppers

By Daniel James | May 4, 2017

Millennials are so diverse and complicated that one typical “millennial shopper” doesn’t exist. But, because millennials are so diverse, many myths are developed about this target demographic. This blog post […]

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News

Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

By Daniel James | May 4, 2017

Amidst concern and controversy from Google/YouTube’s ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are […]

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Insights

Your Automate Questions, Answered

By Jamie Rademacher | May 2, 2017

Automate is Rakuten Affiliate Network’s solution to manually deep linking your affiliate links. We sat down with the product manager of Automate, James Fish – who prefers to be called […]

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Events

6 Ways to Successfully Manage Networking Events & Symposium

By Krystyna Lijek | May 1, 2017

Rakuten Marketing hosts a great number of events each year, from our large symposiums to more intimate cocktail gatherings. Our Symposiums happen across the globe all year long from New […]

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Insights

Omnichannel Marketing Through the Customer’s Eyes

By Rakuten Advertising | April 28, 2017

When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience. You want to deliver a […]

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Insights

Rakuten Marketing Insights: What Makes People Love the Brands They Love

By Shana Sanders | April 28, 2017

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love […]

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Insights

Network Trends: Mother’s Day 2017 Affiliate Marketing Strategies

By Daniel James | April 27, 2017

Learn how to build an effective Mother’s Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother’s Day 2016.

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Events

The 2017 Golden Link Award Nominations are Open!

By Jamie Rademacher | April 27, 2017

It’s that time of year again to submit your nominations for the Golden Link Awards showcasing the best of the best in affiliate marketing!

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News

Is GTIN the New Title for Google Shopping?

By Rakuten Advertising | April 20, 2017

Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed […]

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