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Rakuten Advertising Blog
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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Daniel James | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Alissa Degreef | April 3, 2018

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.

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Insights

GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?

By Daniel James | April 3, 2018

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital […]

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Insights

Myth Busting; The Death of the Marketing All-Rounder

By Rakuten Advertising | April 3, 2018

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life […]

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Insights

[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

By Daniel James | April 2, 2018

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we’re sharing these interviews in our latest series on the Rakuten Marketing Radio […]

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Marketing Strategies

Publisher Spotlight: iConsumer

By Jamie Rademacher | April 2, 2018

Q: Tell us a little about iConsumer. A: iConsumer (SID 9020) is changing the face of Wall Street by making every customer a shareholder and every shareholder a customer. It’s a […]

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News

Service Update: Rakuten PopShops to Retire, June 29, 2018

By Daniel James | March 30, 2018

Rakuten PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018.

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Insights

Assessing Attribution in AdWords

By Yuly Gonzalez | March 29, 2018

Gain insight on last-click attribution and the functionality of attribution in Google AdWords through our search experts at Rakuten Marketing.

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Events

Learn to Bridge the In-Store and Online Gap at AM Days!

By Daniel James | March 27, 2018

Join us this May at AM Days in Las Vegas, NV!

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Marketing Strategies

Webinar: Winning Customers, Driving Loyalty and Orders Through In-Store Rewards

By Daniel James | March 21, 2018

Join us on April 5 at 1:30 pm ET to learn about how consumers are responding to in-store shopping cash back, and how brands can build more loyalty.

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