News

Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships - success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. 
News

New and Notable Publishers (Shoppable & Envolve Tech) on the Rakuten Advertising Network.

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns.
Marketing Strategies

Making Moments Matter for Media Audiences

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
News

Rakuten Advertising Appoints New Leadership

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and […]
Marketing Strategies

Moments & Advertising Strategies

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.
Marketing Strategies

How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
Marketing Strategies

Engaging Audiences with Rakuten Viki

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. 
Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, we are introducing the 2021 digital trends and uncovering possibilities in the digital marketing space to stay ahead of your competition and have a productive year.
Events

2021 Global Retail Calendar

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
News

Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly

Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world.
Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.
News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

We are excited and honored to be voted the top affiliate network for the 10th consecutive year by you, our partners and peers in the digital marketing industry. We have also been named the best affiliate network for advertisers.