Santa’s not the only one who should be making a list and checking it twice these days.

With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the season.

To help you do this, Rakuten Advertising created The New Rules Holiday Checklist. The checklist, which features advice from our experts in affiliate, display, and search, is a comprehensive guide to ensure you’re making the best impression on holiday shoppers this year.

To start, let’s take a look at the opportunities in front of brands over the next two months. Data from Rakuten Advertising’s New Rules holiday survey shows that:

  • 80% of Americans are more likely to shop online for the holidays this year.
  • 63% of Americans aren’t planning on decreasing their holiday spending even if the country returns to a full lockdown scenario.
  • Health concerns, along with product availability and shipping times are among the top factors that will impact when holiday shoppers ultimately buy.

Our holiday checklist has all of your bases covered across affiliate, display, and search. Our experts provide tips on everything from communicating with publishers to identifying last minute shipping deadlines.

Download The New Rules Holiday Checklist today to learn how to win more online business this year.