The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!
Rakuten Marketing plans to Empower Marketers with the Gift of Insights during the 2017 holiday season. We have already published a post on kicking off the 2017 holiday season, a holiday-insights post, as well as a post on how to properly plan for Gen Z and Millenial shoppers. This infographic is another step in aiding marketers for holiday success.
Looking at the last three years of holiday shopping spanning October 1 to December 31, we saw that holiday shopping is beginning earlier year-over-year. In 2014, significant conversion spikes were during the first week of November, while in 2015 and 2016, peaks began in the last week of October.
Rakuten Marketing data also found that although desktop still remains the highest converting platform, conversions for this platform have slowed down YoY as consumers are using mobile more and more for online purchases.