Build resiliency by turning obstacles into opportunities! The keynote speakers for DealMaker Scottsdale have been announced and Rakuten Marketing brings Spartan and Microsoft to the stage. Spartan CEO, Joe De Sena, and CMO, Carola Jain, will keynote on how Spartan became the brand it is today. All attendees will gain first-rate marketing strategies on how to push the limits to become a brand that transforms the lives of its consumers. Attendees will also receive affiliate marketing insights from Microsoft’s US Affiliate Marketing Lead, Juan Zabisky.

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About Spartan

Since its founding in the gritty mountains of Vermont in 2010, Spartan has become the world’s largest obstacle race and endurance brand. The brand has seen incredible success – from increasing brand awareness to becoming a global company to creating brand advocacy, Spartan is a shining example for all brands, no matter where they are on their journey of growth and development. Spartan has more than one million annual global participants at more than 250 events across more than 40 countries. The brand partners with multiple fitness retailers, offers training, nutrition plans and content to their consumers and even has an extensive line of apparel, licensed fitness gear and equipment.

Spartan’s CEO, Joe De SenaJoe De Sena, Spartan, Spartan Race, DealMaker, marketing strategies

Joe De Sena is the Founder and CEO of Spartan and has exhibited an entrepreneurial drive since childhood. Before Spartan, Joe built a multimillion-dollar pool and construction business, created and sold his trading firm on Wall Street and moved to Vermont where he found the passion that made Spartan what it is today. Joe has been a New York Times Best Selling Author for his books “Spartan Up” and “Spartan Fit”. Also, his SpartanUp! podcast features weekly interviews with some of the world’s greatest minds in business, sports and leadership. At DealMaker Scottsdale, Joe will speak to his Spartan Principals that are aimed to help business leaders turn obstacles into opportunities.

About Spartan’s CMO, Carola Jaincarola Jain, spartan, spartan race, marketing strategies, dealmaker scottsdale

Spartan CMO, Carola Jain, will join Joe De Sena for the Spartan keynote. Carola has helped build Spartan’s dedicated, engaged tribe since its inception in 2010. Carola has also launched Spartan Women; a female focused community platform designed to cross borders and defy stereotypes. Spartan Women celebrates this co-gender sport and connects women from all over the world by promoting camaraderie and empowerment through the community’s shared inspirations and experiences.


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Microsoft and Juan Zabisky

juan zabisky, microsoft affiliat program, dealmaker scottsdale keynoteJuan Zabisky, US Affiliate Marketing Lead at Microsoft, will also keynote at DealMaker Scottsdale. The Microsoft affiliate program offers some of the best commission rates in the industry and has tools for creating, promoting and tracking campaigns to maximize revenue. Juan has helped grow the Microsoft affiliate program beyond its US borders to regions including Canada, Europe, APAC, Japan, and more. As brands expand globally, a key component to their digital marketing strategy is to engage with local publishers in each country. Marketers establishing affiliate programs beyond their US borders face challenges that span local product availability, budget constraints, internal education and regional nuances. In this keynote, Juan will share ways on how to navigate the obstacles that come with building a cross-border affiliate program, along with other best practices learned from leading this global affiliate advertiser.

Find out more about DealMaker Scottsdale and the other opportunities the event will provide!