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It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.

Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while. 

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.

Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service.

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. Here are three key reasons why working with a global affiliate network is best for brands looking to expand beyond their home country.

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.

We are thrilled to unveil the shortlist for our highly anticipated European Golden Link Awards 2024. The Rakuten Advertising Golden Link Awards celebrate and showcase our partners who consistently exceed expectations in driving exceptional performance. Read on to learn who has made the shortlist this year!

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).