Marketing Strategies

Publisher Spotlight: Savoo

Launched in 2009, Savoo is the international arm of US coupon giant, and has quickly expanded to become a key player within the voucher space.

With an increasingly crowded voucher space, Savoo has evolved in order to continue to provide advertisers and users the best possible service. Savoo wanted to make a more significant contribution to the voucher code experience and embarked on a new journey – not only for Savoo, but for the Affiliate Marketing industry as a whole.

We recently caught up with Bianca Mitchell, Director of Partnerships at Savoo to find out more about how Savoo is using the affiliate channel to give back to charity and help brands reach their social impact objectives.

Can you tell us a bit more about Savoo Search, Save and Raise?

In 2016, we launched Savoo Search, Save and Raise – the unique model allowing consumers to save money using voucher codes whilst also giving back to charity. After using a discount code, Savoo donates up to 50% of our affiliate commission to the user’s chosen charity on their behalf. now works with over 400 national and regional charities including Marie Curie, Shelter, Rainforest Trust and Save the Children.

How does your platform help brands enable ethical ecommerce?

With the digital world continually growing and evolving, it’s only natural that daily habits must adapt too. The way we shop has changed significantly over the last decade. As a result of the rise of the web, and, more recently the COVID pandemic, consumers are shopping online more than ever. There is no question that the online industry continues to advance but the big question at Savoo is where does this leave charities?

At Savoo, users can get a discount code to save money on their online shopping – just like any other voucher site. However, Savoo then donates a portion of our affiliate commission earned on the sale to charity, on the user’s behalf.  We call this ‘Lifestyle Giving’ – an alternative way for users to donate simply by going about ordinary purchasing habits. With Savoo there is one small difference – there is no extra cost to the user.

How does your affiliate fundraising concept work?

As users continued to engage with charity sign ups across our site, we noticed an appetite for our partner merchants to be directly involved in giving back to charity too. From this demand emerged the unique concept behind Savoo’s Affiliate Fundraising model.

With our Affiliate Fundraising package Savoo has created an ideal opportunity for brands, charities and shoppers to reach these individual goals in one simple, symbiotic package. This is a new kind of Corporate Social Responsibility – one that gives back and drives sales.

  • Charities get: Increased visibility and a new opportunity to raise donations by partnering with merchants via this new channel.
  • Merchants get: Increased sales, social amplification and the positive branding associated with partnering with charities.
  • Users get: Yet another avenue to donate to charities without taking more money from their own pockets.

Can you share any recent success stories?

Results from Savoo’s Affiliate Fundraising campaigns show our partner retailers enjoy both increased sales and further opportunities to give back and be involved in great causes – matching their own CSR initiatives and brand values.

Our successful Earth Day 2022 campaign saw a novel, symbiotic, partnership between The Body Shop and environmental the Rainforest Trust, and this is what The Body Shop had to say about it:

“We were really excited to work with Savoo’s Affiliate Fundraising model and liked the fact they offer a different proposition with a special focus on charity. It provides a nice value to the affiliate channel as well as for The Body Shop brand.”

The Body Shop saw sales increase by 860% through the Earth Day 2022 affiliate fundraising campaign. This success was mirrored by the Rainforest Trust, who said:

“This [campaign] raised enough money to protect 240 acres of tropical rainforest, which is a highly effective way to fight climate change”.

“Savoo’s platform is a great way for our supporters to save money whilst giving back to our charity at the same time. We recently featured in their Earth Day campaign and raised extra donations through an exclusive offer with The Body Shop. Through their affiliate fundraising model, brands and individuals who support our ethos can help save the rainforest using Savoo discount codes!”

With retailers like Damart experiencing a post-campaign sales uplift of over 1600%, Paperchase over 400%, and Start Rite Shoes over 200%, there is clear evidence for affiliate fundraising’s success within the industry.

To get involved with Savoo’s Affiliate Fundraising program get in touch with Bianca Mitchell, Director of Partnerships at Savoo.

Avatar of Rakuten Advertising
Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.