Search results for: 'publisher'
Showing 130 results
June 15, 2020
Marketing Strategies Affiliate Marketing and the Wider Marketing Mix
In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
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September 24, 2024
Marketing Strategies Publisher Spotlight: Brandswap
Brandswap helps retailers unlock fresh streams of revenue through relevant brand partnerships. Read our latest spotlight and hear first-hand how Brandswap is leveraging the affiliate channel to deliver brand to brand partnerships
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March 5, 2026
Events Celebrating Excellence: 2026 Golden Link Awards Europe Finalists Announced
The 2026 Golden Link Awards Europe finalists have been announced! Explore the standout brands, agencies, and publishers recognised for their innovation and excellence in affiliate marketing this year.
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March 14, 2024
Events Winners Revealed for the European Golden Link Awards 2024
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
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September 7, 2023
Events Affiliate Travel Trends 2023: Your Passport to Profitable Partnerships
Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.
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July 4, 2023
Events Winners Revealed for the European Golden Link Awards 2023
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
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May 5, 2022
Events Sponsor Spotlight: Dealmoon Joins DealMaker Europe
Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.
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October 30, 2023
News Rakuten Advertising outshines with 7 Global Performance Marketing Awards
We’re proud to announce that we have won seven Global Performance Marketing Awards including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
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September 22, 2022
Marketing Strategies Publisher Case Study: UpSellit x Floom
Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.
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September 6, 2022
Marketing Strategies Publisher Spotlight: Savoo
Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.
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July 22, 2021
Marketing Strategies Buy-Now Pay-Later and the Affiliate Channel
Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
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September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios.
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