News

Unveiling CTVision+: The Ultimate CTV Content Marketplace for Europe

Ready to revolutionise your CTV advertising game? CTVision+ is live in the UK, bringing you immediate reach across a curated ecosystem of premium publishers — no more fragmentation, just streamlined success for your advertising. CTVision+ is your key to European streamers. Let's get into it. 
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Insights

CTVisionaries Episode 2: The impact of FAST

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...
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Events

The Highlights of DealMaker Europe 2023

More than 500 industry-leading advertisers, publishers and agencies joined us at DealMaker Europe 2023 for a day full of connection, learning, growth and of course, fun! Discover the highlights that made this year truly unforgettable.
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Events

DealMaker Europe is back and better than ever

Clear your diaries – our must-attend affiliate networking event, DealMaker Europe, is back at The Brewery, London on the 29th of June 2023.
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Events

DealMaker Europe 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Europe 2022!
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Insights

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
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News

Rakuten Advertising Launch RAIC

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).
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Insights

Benefits of a Global Affiliate Network

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. Here are three key reasons why working with a global affiliate network is best for brands looking to expand beyond their home country.
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Insights

Client Success Story: Cowshed & Accelerate

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service.
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Insights

Infographic: Back to School Shopping

In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government closed schools in late March.
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Marketing Strategies

Client Success Story: FitFlop Gives Back

During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.
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Marketing Strategies

Affiliate Marketing and the Wider Marketing Mix

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
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