Marketing Strategies

Affiliate Marketing and the Wider Marketing Mix

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
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Publisher Showcase: BrandSwap Ryan Kliszat Co-Founder & CEO of Brandswap appears on a purple background with the BrandSwap logo
Marketing Strategies

Publisher Spotlight: Brandswap

Brandswap helps retailers unlock fresh streams of revenue through relevant brand partnerships. Read our latest spotlight and hear first-hand how Brandswap is leveraging the affiliate channel to deliver brand to brand partnerships
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Events

Celebrating Excellence: 2026 Golden Link Awards Europe Finalists Announced

The 2026 Golden Link Awards Europe finalists have been announced! Explore the standout brands, agencies, and publishers recognised for their innovation and excellence in affiliate marketing this year.
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Events

Winners Revealed for the European Golden Link Awards 2024

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
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Woman with suitcase making a travel purchase via an affiliate link.
Events

Affiliate Travel Trends 2023: Your Passport to Profitable Partnerships

Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.
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European Golden Link Awards logo
Events

Winners Revealed for the European Golden Link Awards 2023

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
Read more
Events

Sponsor Spotlight: Dealmoon Joins DealMaker Europe

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.
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A group of marketers celebrating award wins.
News

Rakuten Advertising outshines with 7 Global Performance Marketing Awards

We’re proud to announce that we have won seven Global Performance Marketing Awards including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
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Marketing Strategies

Publisher Case Study: UpSellit x Floom

Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.
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Marketing Strategies

Publisher Spotlight: Savoo

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.
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Marketing Strategies

Buy-Now Pay-Later and the Affiliate Channel

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
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Millenial marketer goes back to basics to understand cookieless tracking for affiliate
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios. 
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