Marketing Strategies

Publisher Case Study: UpSellit x Floom

Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.

UpSellit, a fully managed cart abandonment solution, drives major growth for Floom

Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced with the dilemma of optimising underperforming traffic across specific UK postal codes, Floom recognised the value of outsourcing this innovation to leading technology partner, UpSellit. This new partnership was initiated through Rakuten Advertising’s global affiliate events. UpSellit´s blooming collaborations have already seen them become two-time winners for Best Use of Data-Driven Marketing at Rakuten our annual Golden Link Awards.

Floom had three main goals for the partnership:

  • Provide a conversion rate uplift measured against a control group
  • Increase incremental revenue from users who would have abandoned Floom’s checkout funnel
  • Create a clear reporting on the incremental uplift using these solutions

Thanks to their partnership via Rakuten Advertising, Floom could start the integration quickly due to Rakuten Advertising´s our network’s Container Solution. Effectively, Floom was able to save their teams time and bandwidth by allowing our team to integrate and test UpSellit´s Tag within the already integrated Container Solution part of their network integration. Once greenlighted by our Team, UpSellit began to gather data to run the campaigns.

To provide full transparency of the uplift provided by these solutions, a control group was put in place – meaning that UpSellit would hold off displaying solutions to users 10% of the time eligible pages were visited, allowing UpSellit to report back on the incremental lift of its solutions.

The technology achieved:

  • 43% revenue per visitor increase
  • 75% average order value increase
  • 6% conversion rate increase

UpSellit’s intelligent technology and diligent reporting allowed Floom’s campaigns to flourish, and partnership goals were met and exceeded.

Want to know more?

To find out more about UpSellIt and how you can work with them, please get in touch with Rich Greenwell, here.

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