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Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

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Insights

Affiliate Travel Trends for 2022 and Beyond

By Rakuten Advertising | September 30, 2022

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]

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News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

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News

Her Majesty Queen Elizabeth II

By Rakuten Advertising | September 9, 2022

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent […]

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Marketing Strategies

RAIC Insights: Peak Planning During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]

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Events

Insights from our Financial Networking Mixer at DealMaker Europe

By Rakuten Advertising | August 3, 2022

Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services. To celebrate and bring […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Events

DealMaker Europe 2022: Highlights from Rakuten Advertising’s Flagship Affiliate Event

By Rakuten Advertising | June 15, 2022

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had […]

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Events

Winners of the 2022 European Golden Link Awards Revealed

By Rakuten Advertising | June 10, 2022

Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 19, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]

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