Search results for: publisher

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.

While cookie deprecation brings new challenges, it also creates an opportunity for brands to regain consumer trust. Now is the time for the industry to band together to create better ads and use marketing strategies that enhance the online experience.

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London. 

Rewarding excellence and innovation across our European network, our Golden Link Awards have become a key event and celebration for our affiliate network.