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As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.  

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats.

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead.

Get ready to revolutionise your affiliate marketing game with Rakuten Advertising's industry-first Affiliate Forecasting tool! Our cutting-edge new feature offers strategic forecasts and allows advertisers to maximise their affiliate performance like never before.

It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.

CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.

The Connected TV (CTV) industry has revolutionised the way we consume television and video content. With the rise of streaming services and advancements in technology, CTV has become a dominant force in the media landscape.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.