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Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend. 

With upcoming iOS updates, it's crucial to understand the deep changes affecting the affiliate marketing industry. Our experts share everything you need to get ready for iOS 17 and MacOS Sonoma, including actionable insights based on test scenarios.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.

By now, marketers are well and truly aware that cookie deprecation is making tracking methods less and less effective. What they may not realise is that cookies are ending because they weren't always used responsibly.

Do you ever find yourself asking, "what would happen if we changed our base commission rate" or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channel’s true value.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.