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New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Rakuten Advertising and Rakuten TV are excited to announce the launch of CNN International news channel on Samsung TV Plus in Germany and the UK.

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV platform (Advertising-Video-on-Demand).

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising.

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.

The majority of consumers would watch targeted adverts to be able to access video content for free, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights. 

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online.

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever.

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