Search results for: data%20privacy

82 results for 'data%20privacy'
Marketing Strategies

Outthink with Affiliate Innovation

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
Marketing Strategies

Media Strategies for Peak Planning

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
News

The Benefits of Personalisation and Audience Targeting for Affiliate Publishers

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.
Marketing Strategies

Mobile In-App Tracking

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.
Marketing Strategies

CTVisionaries Episode 5: Top Emerging Trends in CTV

Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.
Marketing Strategies

CTVisionaries Episode 6: The evolution of ad experience on CTV

In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
Marketing Strategies

Increasing Reach with Rakuten Viber

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise as the device of choice for consumers across the globe, advertisers can leverage the Rakuten Viber inventory to reach 1.1b unique global users where they choose to spend their time.
Publisher Spotlight: Karla Stevens, Lyst
Insights

Publisher Spotlight: Lyst

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
Insights

Singles’ Day 2022 Performance

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.
Marketing Strategies

Avoid FOMO this Peak Shopping Period

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’
Marketing Strategies

Making Moments Matter for Media Audiences

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue
Insights

Publisher Spotlight: Skimlinks

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.