October 24, 2023Marketing Strategies
RAIC Insights: Dispelling affiliate marketing myths – part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
October 16, 2023News
Unveiling CTVision+: The Ultimate CTV Content Marketplace for Europe
Ready to revolutionise your CTV advertising game? CTVision+ is live in the UK, bringing you immediate reach across a curated ecosystem of premium publishers — no more fragmentation, just streamlined success for your advertising. CTVision+ is your key to European streamers. Let's get into it.
October 13, 2023Events
Publisher Spotlight: Shoplooks
An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
October 11, 2023Insights
Affiliate Insights for Publishers: Preparing for Q4 success in an ever-shifting e-commerce landscape
A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
October 3, 2023Marketing Strategies
RAIC Insights: Dispelling affiliate marketing myths – part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
September 19, 2023Marketing Strategies
RAIC Insights: Demonstrating how a strong and profitable affiliate programme delivers brand goals
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
September 7, 2023Events
Affiliate Travel Trends 2023: Your Passport to Profitable Partnerships
Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.
September 6, 2023Marketing Strategies
Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios.
August 31, 2023Marketing Strategies
CTVisionaries Episode 6: The evolution of ad experience on CTV
In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
August 18, 2023Marketing Strategies
CTVisionaries Episode 5: Top Emerging Trends in CTV
Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.
August 15, 2023News
The Benefits of Personalisation and Audience Targeting for Affiliate Publishers
Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.
August 9, 2023Insights
CTVisionaries Episode 4: CTV’s potential as a performance channel
CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.