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DealMaker Europe: Doing Business Shouldn’t Be This Much Fun

By Rakuten Advertising | March 17, 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Europe 2022! This year, we will be […]

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News

Rakuten Advertising: Ukraine Update

By Rakuten Advertising | March 2, 2022

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine […]

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Marketing Strategies

How Financial Service Advertisers Can Optimise Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 17, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to […]

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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

By Rakuten Advertising | January 31, 2022

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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News

Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year

By Rakuten Advertising | January 31, 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.  Every year, mThink conducts the most extensive research survey […]

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Insights

Publisher Spotlight: Reward – get closer to consumers, drive incremental sales and lasting loyalty

By Rakuten Advertising | January 19, 2022

Reward is a Card Linking Publisher that powers the best bank customer engagement programmes in the world. Occupying a unique space between retailers and banks, Reward helps advertisers to get […]

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Marketing Strategies

A look back at Cyber Week 2021: Has the peak, peaked?

 

By Rakuten Advertising | December 20, 2021

This article was guest authored by Nick Fletcher, SVP, Region, Northern EU at Rakuten Advertising and first appeared in Performance Marketing World. The dust has started to settle on Cyber […]

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Insights

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 16, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Insights

Peak 2021: Predictions for the Q4 Sales Peak

By Rakuten Advertising | November 9, 2021

The fourth quarter of the year is by far the most lucrative time of the year for most retailers and brands with numerous shopping events, deals and promotions leading up […]

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