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Rakuten Advertising Blog
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Insights

Internet Retailing: Strategies for growth
Lessons in expanding to new territories

By Rhiannon Farrar | April 14, 2020

Rakuten Advertising is proud to have partnered with Internet Retailing to produce the Strategies for growth eBook. In the highly competitive online retail sector, the need for growth is imperative. […]

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Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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Marketing Strategies

Affiliate marketing is all grown up – here’s how it can help you scale

By Rhiannon Farrar | April 6, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  Affiliate marketing is one of the longest-standing digital channels in e-commerce, and […]

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News

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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News

COVID19 – Adapting to the new norm in eCommerce

By Rhiannon Farrar | March 26, 2020

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it’s a priority for us at Rakuten Advertising to provide our […]

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News

COVID-19: Looking After Our People and Our Clients

By Lisa Bruecher | March 18, 2020

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

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Insights

Mother’s Day Strategies for Success

By Rhiannon Farrar | March 16, 2020

It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from […]

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Events

Rakuten Advertising has been Shortlisted for Eight Performance Marketing Awards

By Rhiannon Farrar | March 12, 2020

Rakuten Advertising is honoured to announce that we have been shortlisted for eight awards at PerformanceIn’s Performance Marketing Awards.  Now in its 14th year, the Performance Marketing Awards celebrate the […]

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News

How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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