Rakuten Advertising Blog
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/GMT-6048_2024_FYF_BlogImagery_v01_BlownOut_Portrait.jpg)
May 15, 2024
Marketing Strategies Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”
In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/Linkby-Pub-Spotlight-Headshot-blog.png)
May 2, 2024
Insights Publisher Spotlight: Linkby
Rakuten Advertising’s latest Publisher Spotlight features Linkby and their Agency Growth Manager, Brittany Raymond. Read Now!
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/Screenshot-2024-03-14-at-11.12.26-AM.png)
March 14, 2024
Events Winners Revealed for the European Golden Link Awards 2024
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/European-Golden-Link-Awards.png)
February 22, 2024
Events Announcing the Finalists for the European Golden Link Awards 2024
We are thrilled to unveil the shortlist for our highly anticipated European Golden Link Awards 2024. The Rakuten Advertising Golden Link Awards celebrate and showcase our partners who consistently exceed expectations in driving exceptional performance. Read on to learn who has made the shortlist this year!
Read more
![Rakuten Advertising Publisher Spotlight: Global Savings Group - Director of Account Management, Juan Mazzotta](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/01/GSG-Pub-Spotlight-Headshot-blog.png)
January 17, 2024
Insights Publisher Spotlight: Global Savings Group
Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.
Read more
![Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/01/Skimlinks-Pub-Spotlight-Headshot-blog-1.png)
January 4, 2024
Insights Publisher Spotlight: Skimlinks
Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.
Read more
![Female millennial marketer with laptop using GA4 and affiliate marketing](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/12/UK-GA4-Hero-Image.png)
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1134937449-T.jpg)
November 20, 2023
Events Singles’ Day 2023: Pre-sale extravaganza
Singles’ Day, also known as Double 11 or 11.11, is the world’s largest online shopping festival, originating in China and now celebrated in countries across the globe. This year’s Singles’ Day saw another record-breaking shopping spree, with consumers snapping up deals on a wide range of products. For the second consecutive year, Chinese e-commerce giants […]
Read more
![Publisher Spotlight: Josephine Nieh, 55Haitao](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Josephine-Nieh.png)
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
Read more
![Publisher Spotlight: Chris Johnson, intent.ly](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/intent.ly_.png)
November 7, 2023
Insights Publisher Spotlight: intent.ly
intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.
Read more
![Publisher Spotlight: Karla Stevens, Lyst](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/11/1.png)
November 7, 2023
Insights Publisher Spotlight: Lyst
Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
Read more
![Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Klarna-Pub-Spotlight-Headshot-blog-1.png)
October 31, 2023
Insights Publisher Spotlight: Klarna
You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
Read more