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Insights

Three benefits of working with a global affiliate network

By Rakuten Advertising | March 9, 2021

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global […]

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Marketing Strategies

The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 3, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | February 17, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Marketing Strategies

How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | February 9, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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Marketing Strategies

Why financial services advertisers should focus on affiliate marketing

By Rakuten Advertising | February 3, 2021

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]

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News

Rakuten TV launches CNN International and Euronews channels

By Rakuten Advertising | January 26, 2021

Rakuten Advertising and Rakuten TV are excited to announce the launch of CNN International news channel on Samsung TV Plus in Germany and the UK. The news follows the Euronews […]

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Events

Calendar: 2021 Global Retail Events

By Rakuten Advertising | January 22, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

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News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row

By Rakuten Advertising | January 20, 2021

Rakuten Advertising Named Best Affiliate Network by mThink for 10th  Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader   For the 10th consecutive year, Rakuten Advertising has […]

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News

Discover a new world of customers via Rakuten Advertising’s proprietary media solutions

By Rakuten Advertising | January 12, 2021

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, brands can engage consumers in their local markets […]

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Insights

Performance Marketing trends and predictions for 2021

By Rakuten Advertising | December 16, 2020

2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]

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