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Events

DealMaker Europe 2022: Highlights from Rakuten Advertising’s Flagship Affiliate Event

By Rakuten Advertising | June 15, 2022

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had […]

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Events

Winners of the 2022 European Golden Link Awards Revealed

By Rakuten Advertising | June 10, 2022

Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 19, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]

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Events

Shortlist Announced for the European Golden Link Awards 2022

By Rakuten Advertising | May 18, 2022

Rewarding excellence and innovation across our European network, the Golden Link Awards have become a key event and celebration for our affiliate network. Our 2022 awards had 10 categories spanning […]

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Events

Sponsor Spotlight: Dealmoon Joins DealMaker Europe as a Gold+ Sponsor

By Rakuten Advertising | May 5, 2022

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience. As a Gold+ Sponsor at this year’s DealMaker Europe, […]

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Marketing Strategies

Transforming Compliance for Financial Services

By Rakuten Advertising | April 27, 2022

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

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News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences […]

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Events

Sponsor Spotlight: RevLifter Joins DealMaker Europe as a Platinum Sponsor

 

By Rakuten Advertising | April 14, 2022

Rakuten Advertising are thrilled to have RevLifter, the multi-award-winning deals personalisation platform, on board as a Platinum Sponsor at this year’s DealMaker Europe event on the 9th June 2022. Available […]

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Insights

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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