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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Peak Planning

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate […]

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Events

Entries Are Now Open for the Rakuten Advertising European Golden Link Awards

By Rakuten Advertising | August 10, 2021

We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries! The GLAs celebrate excellence and innovation across our European network. Nominations […]

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Insights

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

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News

Pinterest partners with Rakuten Advertising to monetise Idea Pins

By Rakuten Advertising | August 2, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform. On July 27th, Pinterest launched shoppable Idea […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 22, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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Marketing Strategies

2021 Peak Planning: Advertising strategies for Optimal Performance

By Rakuten Advertising | July 20, 2021

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 13, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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Marketing Strategies

Rakuten Advertising Launches Expanded Real-Time Multi-Touch Attribution Offering with Probabilistic Measurement

By Rakuten Advertising | July 1, 2021

Attribution is becoming more pertinent as advertisers expand their reach into new channels and strategies to engage consumers across devices and platforms. As the digital landscape continues to evolve, so […]

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News

Rakuten Advertising contributes to IAB Europe’s ‘The Programmatic CTV Opportunity in Europe’ Guide

By Rakuten Advertising | June 22, 2021

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. […]

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News

Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 16, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

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