Rakuten Advertising Blog

February 25, 2025
Insights Influencer Trends to Watch: #2 Trust, the Ultimate Currency
Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.
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February 14, 2025
Events 2025 Golden Link Awards Europe Finalist Announced
Rakuten Advertising is excited to announce the 2025 Golden Link Awards Europe finalists! A huge congratulations to everyone nominated. We’re thrilled to share that the Golden Link Awards will be held in person at DealMaker Europe in London, on March 19th.
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February 4, 2025
Insights Influencer Trends to Watch: #1 Full Funnel, Full Impact
Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.
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December 9, 2024
News Top Influencer Marketing Trends to Watch in 2025
Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.
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November 18, 2024
Marketing Strategies Future-Focused Tracking Solutions
We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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October 30, 2024
Marketing Strategies Discover Rakuten TV Enterprise Services, an interview with Chief Content Officer Marcos Milanez
Rakuten TV's Enterprise Services provides content owners with unique opportunities to reach diverse European audiences through FAST channels and video-centric apps. In collaboration with Rakuten Advertising, this initiative delivers sophisticated targeting and monetisation strategies to advertisers, ensuring more effective and profitable campaigns.
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October 9, 2024
Insights Spotlight on Rakuten Advertising’s Creative Ads
Generate 30% higher brand preference and 29% increased purchase intent with Creative Ads from Rakuten Advertising. Delivered by Rakuten Advertising’s experienced in-house team, these unique formats help agencies and brands go further on CTV.
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September 24, 2024
Marketing Strategies Publisher Spotlight: Brandswap
Brandswap helps retailers unlock fresh streams of revenue through relevant brand partnerships. Read our latest spotlight and hear first-hand how Brandswap is leveraging the affiliate channel to deliver brand to brand partnerships
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August 5, 2024
News Google’s reversal on deprecating third-party cookies
While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.
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July 5, 2024
Insights Navigating GA4: Updated Insights for Affiliate Advertisers
Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.
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July 2, 2024
Marketing Strategies Skimlinks Q&A: Affiliate Peak Shopping Strategies
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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June 27, 2024
Marketing Strategies Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel
Brands can’t succeed in today’s business climate without capitalising on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?
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