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Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate channel is driving success during major retail events.

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while. 

The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.

2022 was undoubtedly another year of plot twists – but this can be positive, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models. Our Rakuten Advertising Publisher Development team is excited to share their insights on the new publisher models that are set to drive success. Stay ahead of the curve and read on!

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead.

Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.

The Connected TV (CTV) industry has revolutionised the way we consume television and video content. With the rise of streaming services and advancements in technology, CTV has become a dominant force in the media landscape.

During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.