Marketing Strategies

Top Influencer Marketing Trends to Watch in 2025

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.
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News

Global Vertical Trends Signal Evolving Market Needs

Over the course of the past week, there has been a string of good news stories from around the world.
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Affiliate Insights for Publishers: 2 women reviewing business plans
Insights

Affiliate Insights for Publishers: Preparing for Q4 in an ever-shifting e-commerce landscape

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
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Insights

Singles’ Day 2023: Pre-sale extravaganza

Singles’ Day 2023 set new records with early sales, luxury brand growth and AI-driven shopping experiences. Dive into the latest trends on our blog.
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Marketing Strategies

Singles’ Day 2022 Recap

Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our in-house analysts have closely monitored and uncovered trends from across the Asia-Pacific (APAC) region.
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Insights

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
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Insights

Asia playbook for travel marketers

The story of travel in 2025 is one of incredible resurgence and rapid evolution. Discover the playbook for affiliate marketers looking to dominate the Asia travel industry.
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"A man seated in a home setting, smiling at the camera while holding a cardboard box in one hand and a VR headset in the other. A smartphone mounted on a tripod is positioned in front of him, suggesting he is recording a video. The background features shelves with books, plants, and decorative items, while the surface in front of him has electronic gadgets, creating a casual yet professional content creation setup.
Insights

Influencer Trends to Watch: Trend #5 The Influencer Effect

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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"Two individuals snorkeling underwater, wearing snorkeling masks with breathing tubes and orange life jackets. The clear blue-green water in the background is illuminated by underwater light, with bubbles and water particles adding a sense of motion and vibrancy."
Insights

Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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News

Affiliate Reporting Tools that Make Campaigns More Successful

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
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Insights

Real-World Insights: Trending in Australia

Good news, Australians love to shop online. Whether it's to find, research or buy products, online shopping continues to beat out brick-and-mortar for the majority of Aussies. But how Aussies shop online is moving in new directions.
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CyberWeek_Featured Image
Insights

Cyber Week 2024: the official Australia recap

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including jewellery, apparel & accessories and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024
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