Search results for: 'trends'

2026 travel trends show resilient demand, fragmented booking behavior, and growing interest in experiences, value, and AI planning. See why partnership marketing is essential for capturing demand from summer through fall.

Explore the leading holiday shopping trends of 2025, as Canadian Cyber Week highlights a surge in digital engagement and evolving consumer preferences. From apparel to gifts and toys, discover how these trends are shaping the retail landscape and what they mean for brands and shoppers in the year ahead.

Explore the latest Rakuten Advertising's 2023 Canada Affiliate Finance Report offering key insights and trends to empower your business. Uncover valuable data-driven perspectives and harness the potential of the Canadian Finance market.

North American financial services leaders are rethinking attribution, content strategy, and channel investment as AI-driven discovery reshapes the customer journey. Here is what that means for affiliate marketing industry in 2026 and 2027.

Ready to launch your brand’s affiliate program? This Affiliate Marketing Step-by-Step guide for brand marketers covers everything from setting goals and choosing a platform to recruiting partners and optimizing for growth, including the benefits of affiliate networks and advanced technology. Contact us to get started!

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Affiliate marketing platforms help brands and publishers manage, track, and optimize their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviours. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!