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Insights

Performance Marketing trends and predictions for 2021

By Rakuten Advertising | December 16, 2020

2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]

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News

Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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News

Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | April 1, 2021

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

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Insights

Cyber Week orders soar as shoppers purchase early

By Rakuten Advertising | December 3, 2020

Rakuten Advertising Cyber Week data reveals that retailers’ online campaigns to lengthen Black Friday peak have been successful. With eMarketer’s forecast for global e-commerce growth revised to 14% (down from […]

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Insights

Lessons from the first lockdown for retailers to consider

By Rakuten Advertising | November 11, 2020

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

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Insights

Engaging Gen Z consumers during peak shopping in 2020

By Rhiannon Farrar | October 22, 2020

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Rakuten Advertising | July 28, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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News

In Conversations with Rakuten Advertising’s Senior Manager of Display

By Rhiannon Farrar | July 10, 2020

Welcome to our latest Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Display, Belinda O’Reilly. How long have you worked for […]

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News

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Rakuten Advertising | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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