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Insights

What Jewelry Brands Need to Know Before the Holidays

By Rakuten Advertising | October 18, 2022

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave […]

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Insights

Affiliate Trends for Summer – From Graduation to Back-to-School

By Rakuten Advertising | May 6, 2022

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker. The season for graduation […]

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Marketing Strategies

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 17, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 27, 2021

Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail.  Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]

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Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

By Rakuten Advertising | February 18, 2021

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, […]

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News

Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly

By Rakuten Advertising | January 28, 2021

Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world. That’s why Rakuten Advertising is excited to announce the […]

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Insights

Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Insights

Digital Trends Report: Discover the Digital Marketing Trends in 2020

By Rakuten Advertising | March 4, 2020

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

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Insights

Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

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Insights

4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period

By Rakuten Advertising | May 8, 2019

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

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