Author: Rakuten Advertising

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Miriam Moreno, Negotiation Manger at Arena Media, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This Ana Camara from the Global Programmatic Investment team at GroupM, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

Clear your diaries – our must-attend affiliate networking event, DealMaker Europe, is back at The Brewery, London on the 29th of June 2023.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.