2021 Golden Link Awards, Asia-Pacific Winners

Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries.

The virtual ceremony brought together advertisers and publisher partners from across the globe. Together, we acknowledged the best and the brightest of the digital marketing industry. In case you missed it, you can view the recording here.

This year’s winners were selected by our judging panel of industry experts:

  • Charlotte McEleny | The Drum Asia
  • Nathan Brown | Global Marketplace
  • Jenn Thomas | IAB Australia
  • Mike Chin | Rakuten Advertising

Commenting on the Golden Link Awards, Stuart McLennan, Senior Vice Present of APAC at Rakuten Advertising said, “The calibre of the entries this year were incredible. Our finalists truly demonstrated the quality of work produced from the APAC region on a global scale. Our winners this year have shown that the innovation in the performance marketing industry is continuously growing and evolving. In the midst of the most important quarter of the year, this is a great reminder of how our industry significantly contributes to a brand’s strategy and success.”

We’re proud to present the winners of the 2021 Golden Link Awards, Asia-Pacific:

Advertiser of the Year:

Winner: Nike

Highly Commended: Freedom Furniture

Publisher of the Year:

Winner: Cashrewards

Highly Commended: ShopBack

Best New Publisher:

Winner: PerformID (MyAmexShopping)

Highly Commended: Klarna

Affiliate Manager of the Year (Advertiser):

Winner: Zoe Park, YOOX

Highly Commended: Tanawat Sathapanasethe, Glue Store

Affiliate Manager of the Year (Publisher):

Winner: Simone Lawson, Student Beans

Highly Commended: Josephine Nieh, 55Haitao

Best Creative Strategy & Execution:

Winner: Aje

Highly Commended: Charles Tyrwhitt

Best International Strategy:


Highly Commended: Harrods

Best Multi-Channel Performance:

Winner: Flora and Fauna

Highly Commended: Aje

Campaign of the Year:

Winner: Qantas Shopping / Endota Spa

Highly Commended: ShopBack

Innovation Award:

Winner: PerformID (MyAmexShopping)

Highly Commended: Coles Liquor / Avid Collective

Advertiser of the Year (Publishers’ Choice)


Publisher of the Year (Advertisers’ Choice)


On behalf of Rakuten Advertising, a huge round of applause to the winners and highly commended entries. Thank you to all involved in the awards this year and we look forward to welcoming you back, in person, to the 2022 Golden Link Awards.

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Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.