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The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry.

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase their AOV and discover and retain higher value customers.

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, increase exposure and drive revenue. Introducing the new and notable publishers of October 2022: ACCESSTRADE, Beauty Insider and Glitz.

Good news, Australians love to shop online. Whether it's to find, research or buy products, online shopping continues to beat out brick-and-mortar for the majority of Aussies. But how Aussies shop online is moving in new directions.

This month, our new and notable publishers put user experience first.

Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments.

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge the success of the industry, our clients and partners in this region through our annual Golden Link Awards, Asia-Pacific.

Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries.

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we progress through the third month of the COVID-19 pandemic.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.