We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights the importance of reporting transparency for advertisers and reveals exciting developments the team is working on.
Tell us a little bit about Indoleads.
Durrah: Indoleads is a sub-network that connects advertisers with publishers to drive product awareness and increase sales across many categories, particularly in fashion and travel. Since launching in 2017, we currently run over 5,000 affiliate programs and have access to over 30,000 publishers across Brazil, India, Russia and many other countries in Asia-Pacific. We enable advertisers to access a myriad of publisher models all in one place, including cash back, content, coupons and more.
What sets you apart from publishers in your category?
Durrah: We’re different in a sense that we don’t just cater for advertisers, we help publishers monetise too. Our experienced Publisher Managers help drive revenue for brands by providing expert guidance. On the other hand, our Affiliate Marketplace offers affiliate programs from world-renowned advertisers that publishers can browse and partner with, which helps local partners grow their revenue.
For advertisers, we have opted to participate in Rakuten Advertising’s Sub-Network Transparency program. This program allows us to provide advertisers with additional information on who our partners are and how they’re performing, including click and transaction data and everything in between. Brands can be confident that their products or services are being represented and marketed the way they want them to be.
How do you help advertisers add value and drive incrementality?
Durrah: From an advertiser’s perspective, we have helped many brands reach their monthly or annual sales target by working closely together. We collaborate to strategically add or remove certain traffic sources, increase commission, create new campaigns, run exclusive offers and launch contests to boost sales and more.
We also promote affiliate programs from smaller, local businesses, not just large retailers. For example, we helped launch an affiliate program for an international medical service provider, a unique service compared to our usual verticals. Our Publisher Managers reached out to the top publishers on our platform and forged partnerships that resulted in a rapid growth in revenue.
Today, we continue to drive over US$500 million in annual revenue for our partners by connecting them with relevant advertisers and affiliate programs.
What excites you about the affiliate marketing industry and where it’s headed? What new innovations will we see from you this year?
Durrah: The affiliate marketing industry is poised to grow tremendously over the next few years as more users are going online to make purchases. We are planning to launch more affiliate marketing tools and supporting websites to help both advertisers and publishers increase their revenue. We are currently working on developing a demand-side platform (DSP) and a data management platform (DMP), software development kit (SDK) for apps and a system for managing contextual advertising to further optimise our advertisers’ affiliate programs.
Why did you choose to partner with Rakuten Advertising?
Durrah: With extensive experience in the global affiliate marketing industry, Rakuten Advertising has the capability to connect numerous brands to many consumers. Along with their expertise in digital marketing and advertising, I believe that Rakuten Advertising is one of the best networks in the industry. They also have an excellent support team and innovative brands on the network.