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Marketing Strategies

Affiliate Strategies for Silly Season Success in 2017!

By Rhiannon Farrar | October 11, 2017

The October long weekend not only saw the end of the 2017 footy season, it saw the beginning of Daylight Savings (well, for some of us), and it brought with […]

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Events

The Golden Link Awards Asia-Pacific: And The Winners Are….

By Rhiannon Farrar | September 14, 2017

Earlier this evening we held the Golden Link Awards, Asia-Pacific, celebrating excellence and innovation in the performance marketing industry.

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Events

Finalists for the 2017 Golden Link Awards Announced!

By Rhiannon Farrar | September 5, 2017

The 2017 Golden Link Awards are just around the corner! We are delighted to announce a stellar line up of judges for this years event in Pippa Chambers, Online Editor at […]

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News

Rakuten Marketing Retains Industry Leadership with 87% Growth

By Rhiannon Farrar | August 17, 2017

Rakuten Marketing continues to demonstrate tremendous success after reporting an 87 per cent business growth. With our integrated marketing solutions spanning across affiliate and display, we’ve maintained our dominance through […]

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News

Rakuten Marketing bolsters Asia-Pacific footprint with Singapore Expansion

By Rhiannon Farrar | July 21, 2017

Rakuten Marketing are excited to announce the expansion of our Singapore office! 

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News

Rakuten Marketing  – continued investment in affiliate technology

By Rhiannon Farrar | July 4, 2017

The affiliate landscape is evolving at a rapid pace. Publishers are consistently creating innovative ways to promote advertisers and their products; and advertisers are looking to reach new and existing […]

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News

Why we’ve been giving our clients a complimentary attribution solution

By Anthony Capano | June 28, 2017

The sales and marketing mix has grown increasingly complex. Truly understanding what’s driving transactions across marketing channels can make a significant difference to the success of campaigns, although attaining these […]

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Insights

A Retailers How to Guide for International Expansion

By Anthony Capano | March 30, 2017

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Insights

Not another Amazon article please!

By Anthony Capano | March 21, 2017

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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Marketing Strategies

5 Mistakes to Avoid When Partnering with Influencers

By Rakuten Advertising | March 9, 2017

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face […]

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