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How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | February 17, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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News

How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | February 10, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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The IAB Australia Affiliate Marketing Industry Review 2021

By Rakuten Advertising | February 3, 2021

The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]

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Insights

Lunar New Year 2021: New Year, New Partnerships

By Rakuten Advertising | January 27, 2021

Last year, a majority of countries throughout Asia spent Lunar New Year in lockdown. The population watched and witnessed a rapid shift in shopping behaviour as the pandemic unfolded across […]

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News

Calendar: 2021 Global Retail Events

By Rakuten Advertising | January 21, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

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News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

By Rakuten Advertising | January 19, 2021

Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader   For the 10th consecutive year, Rakuten Advertising has been […]

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News

Discover a new world of customers via Rakuten Advertising’s proprietary media solutions

By Rakuten Advertising | January 12, 2021

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, […]

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News

Rising Stars – Publisher models to look out for in 2021

By Rakuten Advertising | December 16, 2020

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

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Insights

Black Friday outperforms Click Frenzy in Asia-Pacific

By Rakuten Advertising | December 4, 2020

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.  With eMarketer’s […]

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Events

Rakuten Advertising wins three vertical awards at the IPMAs

By Rakuten Advertising | November 25, 2020

Rakuten Advertising is honoured to have won Best Incentive Partner Campaign or Strategy, Best Use of Programmatic and Best Paid Social Campaign at the 2020 International Performance Marketing Awards (IPMAs). […]

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