The benefits of an affiliate marketing strategy
How Rakuten Viki engages hard-to-reach audiences
Lunar New Year 2021: New Year, New Partnerships
Calendar: 2021 Global Retail Events
Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific
Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]
Read MoreCongratulations to the winners of the 2020 Golden Link Awards, Asia-Pacific
Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry. […]
Read MoreRakuten Advertising launch The Road to Recovery
Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]
Read MoreFinalists for the 2020 Golden Link Awards, Asia-Pacific Announced
At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge […]
Read More66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year
This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]
Read MoreThe Benefits of an O2O Affiliate Strategy
Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]
Read MoreRakuten Advertising Wins Publisher’s Choice of Network
Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing Awards (PMAs) […]
Read MorePerformance Strategies for Father’s Day Success in Australia and New Zealand
Father’s Day is an occasion that is widely celebrated across the world. In Australia and New Zealand, sons and daughters traditionally celebrate by taking their dads out for a beach-side […]
Read MoreHot Seat Live Interview Series – Episode 2: Raiz Invest
Back in July, Rakuten Advertising interviewed Jessica Rayner and Harrison Lochtenberg from Raiz Invest in the second episode of the Hot Seat Live Interview Series. We asked Jess and Harrison about their […]
Read MoreImplement Mobile In-App Tracking to Get More Out of Your Affiliate Program
Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]
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