Rakuten Advertising wins three vertical awards at the IPMAs
Get Black Friday Ready With Learnings From Click Frenzy and Singles’ Day
Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific
Search Strategies For New-To-Online Consumers
This post was guest authored by Yuly Gonzalez, Director of Search, APAC. We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of […]
Read MoreConsumers, Commerce and COVID-19: Adjusting to the “New Normal”
The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]
Read MoreHot Seat Live Interview Series – Episode 1: ShopBack
Last month, Rakuten Advertising launched the Hot Seat Live Interview Series where we ask a publisher partner about their products, new and innovative partnership opportunities for advertisers, and industry hot topics – […]
Read MorePerformance Strategies for Father’s Day Success
Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]
Read MoreInfographic: The Impact of COVID-19 on our APAC Publishers
There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]
Read MoreThe IAB Affiliate Marketing Handbook 2020
The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]
Read MoreClick Frenzy Mayhem: Orders Double Under Lockdown
The circumstances surrounding this year’s Click Frenzy Mayhem event were a little different. Australians were placed under partial lockdown due to the global pandemic, there were restrictions on social activities […]
Read MoreCommerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding
We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]
Read MoreIn conversation with Rakuten Advertising’s Director of Search
This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our APAC Director of Search, Yuly Gonzalez. Name and Job title Yuly Gonzalez, […]
Read MoreConsumers, Commerce & COVID-19: Holiday strategies during a pandemic
On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]
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