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Marketing Strategies

Kieran Cowan Explains how to Maximise Onsite Conversion with intent.ly

By Rakuten Advertising | July 28, 2021

We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques. KC shares his thoughts on how advertisers can […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 21, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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Insights

2021 Peak Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 15, 2021

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 14, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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Marketing Strategies

Durrah Sahari at Indoleads highlights the importance of reporting transparency for sub-networks

By Rakuten Advertising | June 23, 2021

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]

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News

Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 16, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

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Events

Reflections from RAIC: The growing strategic view of affiliate marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place last month. To say that we were pleased with how they went is something of an understatement – […]

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News

Join us in spreading the love during Pride Month

By Rakuten Advertising | June 7, 2021

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity and the LGBTQQIP2SAA community, its cultures and its rights. To celebrate Pride Month 2021, […]

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Marketing Strategies

‘Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 2, 2021

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 26, 2021

Last year, the retail industry faced countless uncertainties generating both positive and negative results and new shopping trends. While non-essential retail was forced to close due to COVID-19 restrictions, the […]

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