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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 25, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten […]

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News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalised ad […]

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News

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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Marketing Strategies

Terence Quah Explains How Pace’s BNPL Virtual Card Bridges the Gap Between Shoppers and Brands

By Rakuten Advertising | April 7, 2022

As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions. Terence […]

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Insights

The Power of Context – How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | April 5, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]

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Marketing Strategies

Sali Sasi Describes the Inspiration Behind Her Black Book and their Exciting Roadmap for Growth

By Rakuten Advertising | March 30, 2022

As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women. […]

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News

Meet the New Publishers of the Month: GiveGet, HiMiaMia & Stylink

By Rakuten Advertising | March 23, 2022

The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry. Whether you’re looking to connect with a charity partner or reach […]

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News

Rakuten Advertising: Ukraine Update

By Rakuten Advertising | March 2, 2022

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine […]

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Marketing Strategies

How Financial Service Advertisers Can Optimise Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 17, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to […]

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News

Meet the New Publishers of the Month: Are Media, Furthr, Her Black Book & Pace

By Rakuten Advertising | January 31, 2022

A new year brings new publishers to our affiliate network across Asia-Pacific, including notable partners such as Are Media, Furthr, Her Black Book and Pace. Find out how they can […]

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