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Insights

Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific

By Lalisa Fungtammasan | October 19, 2020

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

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News

Congratulations to the winners of the 2020 Golden Link Awards, Asia-Pacific

By Rakuten Advertising | October 14, 2020

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry. […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Events

Finalists for the 2020 Golden Link Awards, Asia-Pacific Announced

By Lalisa Fungtammasan | September 23, 2020

At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge […]

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News

66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year

By Lalisa Fungtammasan | September 16, 2020

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 8, 2020

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 27, 2020

Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing Awards (PMAs) […]

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Marketing Strategies

Performance Strategies for Father’s Day Success in Australia and New Zealand

By Lalisa Fungtammasan | August 19, 2020

Father’s Day is an occasion that is widely celebrated across the world. In Australia and New Zealand, sons and daughters traditionally celebrate by taking their dads out for a beach-side […]

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News

Hot Seat Live Interview Series – Episode 2: Raiz Invest

By Lalisa Fungtammasan | August 13, 2020

Back in July, Rakuten Advertising interviewed Jessica Rayner and Harrison Lochtenberg from Raiz Invest in the second episode of the Hot Seat Live Interview Series. We asked Jess and Harrison about their […]

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News

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Rakuten Advertising | July 28, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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