Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]

Last year, a majority of countries throughout Asia spent Lunar New Year in lockdown. The population watched and witnessed a rapid shift in shopping behaviour as the pandemic unfolded across […]

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader   For the 10th consecutive year, Rakuten Advertising has been […]

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, […]

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.  With eMarketer’s […]

Rakuten Advertising is honoured to have won Best Incentive Partner Campaign or Strategy, Best Use of Programmatic and Best Paid Social Campaign at the 2020 International Performance Marketing Awards (IPMAs). […]