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Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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Marketing Strategies

Celiena Adcock reveals how brands can drive incremental sales with Honey

By Rakuten Advertising | May 12, 2021

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase […]

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Marketing Strategies

Rethinking the Customer Journey Within Advertising Campaigns

By Rakuten Advertising | May 5, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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Marketing Strategies

Josephine Nieh of 55Haitao explains why now is the time to put China on your radar

By Rakuten Advertising | April 21, 2021

Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China. In […]

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News

Introducing the Rakuten Advertising International Collective

By Rakuten Advertising | April 14, 2021

Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]

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Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 8, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

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News

Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | March 31, 2021

Rakuten Advertising has released some exciting affiliate products throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate […]

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News

Industry veteran Rakhee Jogia named International Managing Director of Rakuten Advertising

By Rakuten Advertising | March 30, 2021

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director’s role. Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo […]

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News

Why Moments Matter in Advertising Strategies

By Rakuten Advertising | March 17, 2021

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. And at the centre of connecting with a target audience, is understanding the mindset […]

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Insights

Three benefits of working with a global affiliate network

By Rakuten Advertising | March 10, 2021

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes perfect sense. It’s logical to expect a global […]

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