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News

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 28, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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News

70% of consumers won’t be decreasing their spend during the 2020 peak shopping period

By Rhiannon Farrar | July 26, 2020

Last week, Rakuten Advertising launched a new consumer insights report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined. COVID-19 has impacted the way people conduct business and how consumers purchase […]

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Insights

End of Financial Year: Sales Surged by 61% YoY

By Lalisa Fungtammasan | July 8, 2020

It’s been 11 years since Foxtel launched the infamous “Happy EOFYS (End of Financial Year Sale)” ad, making the term EOFYS an acceptable part of the Australian lexicon. Since then, […]

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Marketing Strategies

Search Strategies For New-To-Online Consumers

By Rhiannon Farrar | June 29, 2020

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of […]

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News

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Insights

Hot Seat Live Interview Series – Episode 1: ShopBack

By Lalisa Fungtammasan | June 21, 2020

Last month, Rakuten Advertising launched the Hot Seat Live Interview Series where we ask a publisher partner about their products, new and innovative partnership opportunities for advertisers, and industry hot topics – […]

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Marketing Strategies

Performance Strategies for Father’s Day Success

By Lalisa Fungtammasan | June 17, 2020

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

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Insights

Infographic: The Impact of COVID-19 on our APAC Publishers

By Lalisa Fungtammasan | June 16, 2020

There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]

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Insights

The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

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Insights

Click Frenzy Mayhem: Orders Double Under Lockdown

By Lalisa Fungtammasan | June 3, 2020

The circumstances surrounding this year’s Click Frenzy Mayhem event were a little different. Australians were placed under partial lockdown due to the global pandemic, there were restrictions on social activities […]

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