Rakuten Advertising Blog

Australian travellers are booking bigger—and they’re choosy about value. Here's what marketers need to know about reaching this diverse and engaged audience.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the newly launched and notable publishers on the Rakuten Advertising network.

Our 2025 DealMaker Australia Golden Link Awards brought together some of the leading trailblazers in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!

We are honoured to announce the 2025 APAC Golden Link Award finalists! A huge congratulations to everyone nominated. We’re thrilled to celebrate our finalists at DealMaker Australia this August.

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including jewellery, apparel & accessories and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.