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Marketing Strategies

Rakuten Advertising Launches ‘The Affiliate Funnel’ Featuring Real Publishers for Every Stage of the Customer Journey

By Rakuten Advertising | July 19, 2022

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental […]

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News

Meet the New Publishers of the Month: RewardPay, CollectOffers, VoucherCodes & REVERSIBLE

By Rakuten Advertising | July 14, 2022

This month, our new and notable publishers focus on providing the best deals for their customers. They allow shoppers worldwide to access a range of cashback offers, coupons and discounts, […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 22, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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News

Meet the New Publishers of the Month: CouponzGuru, Particular Audience, Reviews.org & Similar Inc

By Rakuten Advertising | April 27, 2022

This month, our new and notable publishers put user experience first. From coupons that are checked and updated daily, to organically bundling products to increase cart value and a reviews […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 25, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten […]

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News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalised ad […]

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News

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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Marketing Strategies

Terence Quah Explains How Pace’s BNPL Virtual Card Bridges the Gap Between Shoppers and Brands

By Rakuten Advertising | April 7, 2022

As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions. Terence […]

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Insights

The Power of Context – How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | April 5, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]

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Marketing Strategies

Sali Sasi Describes the Inspiration Behind Her Black Book and their Exciting Roadmap for Growth

By Rakuten Advertising | March 30, 2022

As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women. […]

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