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Marketing Strategies

How Financial Service Advertisers Can Optimise Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 17, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to […]

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News

Meet the New Publishers of the Month: Are Media, Furthr, Her Black Book & Pace

By Rakuten Advertising | January 31, 2022

A new year brings new publishers to our affiliate network across Asia-Pacific, including notable partners such as Are Media, Furthr, Her Black Book and Pace. Find out how they can […]

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News

Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year

By Rakuten Advertising | January 27, 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.  Every year, mThink conducts the most extensive research survey […]

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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

By Rakuten Advertising | January 26, 2022

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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Marketing Strategies

Sophie Stickland Describes What Makes Cashrewards Publisher of the Year at the 2021 Golden Link Awards, APAC

By Rakuten Advertising | January 13, 2022

Rakuten Advertising sat down with Sophie Stickland, Head of Client Services at Cashrewards, to talk about how the team supports brand partners through its innovative products and highly engaged audiences. […]

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Insights

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 15, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

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Insights

November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth

By Rakuten Advertising | December 13, 2021

As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of […]

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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 1, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Insights

Click Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend

By Rakuten Advertising | November 23, 2021

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

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News

Meet the New Publishers of the Quarter: BuzzFeed Australia, Cheddar, hummgroup & Loyalty Republic

By Rakuten Advertising | November 10, 2021

Holiday season is just around the corner making it the perfect time to highlight some of the new and notable publishers in our Asia-Pacific affiliate network including BuzzFeed, Cheddar, hummgroup […]

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