Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

Last week, Rakuten Advertising launched a new consumer insights report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined. COVID-19 has impacted the way people conduct business and how consumers purchase […]

It’s been 11 years since Foxtel launched the infamous “Happy EOFYS (End of Financial Year Sale)” ad, making the term EOFYS an acceptable part of the Australian lexicon. Since then, […]

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of […]

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

Last month, Rakuten Advertising launched the Hot Seat Live Interview Series where we ask a publisher partner about their products, new and innovative partnership opportunities for advertisers, and industry hot topics – […]

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

The circumstances surrounding this year’s Click Frenzy Mayhem event were a little different. Australians were placed under partial lockdown due to the global pandemic, there were restrictions on social activities […]