Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

The first meetings of the Rakuten Advertising International Collective (RAIC) took place last month. To say that we were pleased with how they went is something of an understatement – […]

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity and the LGBTQQIP2SAA community, its cultures and its rights. To celebrate Pride Month 2021, […]

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

Last year, the retail industry faced countless uncertainties generating both positive and negative results and new shopping trends. While non-essential retail was forced to close due to COVID-19 restrictions, the […]

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase […]

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]