Rakuten Advertising Blog

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.

Affiliate marketing platforms help brands and publishers manage, track, and optimise their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimise with governance, tracking, and data-driven metrics.

Australian holiday shoppers are shopping fewer sessions—but with bigger intent. Creators shape discovery, marketplaces drive scale, and app‑centric loyalty turns browsers into buyers. We break down what’s working across Australia and APAC, from smarter coupons to fraud safeguards.

Australian travellers are booking bigger—and they’re choosy about value. Here's what marketers need to know about reaching this diverse and engaged audience.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the newly launched and notable publishers on the Rakuten Advertising network.

Our 2025 DealMaker Australia Golden Link Awards brought together some of the leading trailblazers in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!

We are honoured to announce the 2025 APAC Golden Link Award finalists! A huge congratulations to everyone nominated. We’re thrilled to celebrate our finalists at DealMaker Australia this August.

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.