Rakuten Advertising Blog

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

This year, we welcomed almost 200 industry-leading advertisers, publishers, and agencies at DealMaker Australia 2024 for a day filled with networking, partnerships, and, as always, fun! Explore the highlights that made this year's event truly unmissable.

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our APAC Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.