Rakuten Advertising Blog

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry.

At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge the success of the industry, our clients and partners in this region through our annual Golden Link Awards, Asia-Pacific.

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.

Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of the most transformative years in recent history as the world sought shelter while battling a global pandemic.

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we progress through the third month of the COVID-19 pandemic.

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix - and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces.

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.

This week we launch our Industry Profiles, showcasing the talent across Rakuten Advertising. First up, we speak our APAC Director of Search Yuly Gonzalez.

Over the course of the past week, there has been a string of good news stories from around the world.

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.