September 8, 2020
O2O Affiliate Strategies
Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.
August 27, 2020
Rakuten Advertising Wins at the PMAs
Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.
July 28, 2020
Mobile In-App Tracking
Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.
June 29, 2020
Search Strategies For New-To-Online Consumers
We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of the most transformative years in recent history as the world sought shelter while battling a global pandemic.
June 24, 2020
Consumers, Commerce and COVID-19: Adjusting to the “New Normal”
The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we progress through the third month of the COVID-19 pandemic.
June 9, 2020
IAB Affiliate Marketing Handbook 2020
The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix - and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces.
May 26, 2020
Consumers Respond as Lockdown Eases
We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.
May 21, 2020
Industry Profile: Yuly Gonzalez
This week we launch our Industry Profiles, showcasing the talent across Rakuten Advertising. First up, we speak our APAC Director of Search Yuly Gonzalez.
April 22, 2020
Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.
April 8, 2020
Adapting in Uncertain Times
Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.
April 5, 2020
Stuart McLennan joins Rakuten Advertising as Senior Vice President of APAC
Rakuten Advertising is excited to announce the appointment of Stuart McLennan to the position of Senior Vice President of APAC.
February 11, 2020
Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.