Rakuten Advertising Blog
May 5, 2021
Marketing Strategies Rethinking the customer journey
A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
Read more
April 21, 2021
Marketing Strategies Publisher Spotlight: 55Haitao
Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China.
Read more
April 14, 2021
News Rakuten Advertising Launches RAIC
Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC).
Read more
March 30, 2021
News Rakuten Advertising Appoints New Leadership
Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.
Read more
March 10, 2021
Insights Benefits of a Global Affiliate Network
The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!
Read more
March 4, 2021
News Benefits of Affiliate Marketing
Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channel’s true value.
Read more
February 17, 2021
News How marketers can overcome Intelligent Tracking Prevention and Regulation Challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
Read more
January 21, 2021
News 2021 Global Retail Events
As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
Read more
January 19, 2021
News Rakuten Advertising named #1 Affiliate Network
Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader
Read more
December 4, 2020
Insights Black Friday outperforms Click Frenzy in Asia-Pacific
Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.
Read more
October 14, 2020
News 2020 Golden Link Awards APAC Winners
Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry.
Read more
September 23, 2020
Events 2020 Golden Link Awards APAC Finalists
At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge the success of the industry, our clients and partners in this region through our annual Golden Link Awards, Asia-Pacific.
Read more