Rakuten Advertising – Publisher Payment Update

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities between advertising and publishers. The change in providers gives us the ability to make direct deposit payments to publishers in 74 countries. Following our four-phase […]

Global Vertical Trends Signal Evolving Market Needs

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening lockdown measures; in the UK 99-year-old Captain Tom raised close to £30M for the NHS; and globally, musicians united to support frontline healthcare workers and […]

COVID-19 and Consumer Vertical Preferences

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The industries that we operate in are no different, especially as people’s needs and priorities change week-to-week based on their circumstances and the restrictions of their local governments.
Marketing Strategies

Adapting in Uncertain Times

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.

Stuart McLennan joins Rakuten Advertising as Senior Vice President of APAC

Rakuten Advertising is excited to announce the appointment of Stuart McLennan to the position of Senior Vice President of APAC. In the newly created role, McLennan will be responsible for leading the Rakuten Advertising business across the Asia-Pacific region including Australia and New Zealand. The role is part of the international leadership team reporting into […]
Marketing Strategies

Engaging with Audiences During COVID-19

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels and our U.S. e-commerce panel more closely than ever, so we can shed light on changing consumer habits and the advertising strategies that are driving the most success amidst our current climate.
Marketing Strategies

COVID19 – Adapting to the new norm in eCommerce

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it's a priority for us at Rakuten Advertising to provide our advertisers, publishers and partners with ongoing support and guidance as we all adapt to the new norm.

COVID 19: Looking After Our People and Our Clients

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and foremost, focused on making sure that everyone’s health and safety are taken care of during this difficult time.

How Rakuten Advertising Can Take Your Brand Global

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In Asia-Pacific alone, almost 40% of consumers prefer to purchase from international brands.

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.