Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC).

The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the affiliate industry, from around the world, to discuss and promote the advancements of affiliate marketing as a strategic digital channel. With the purpose of sharing global best practices, insights and guidance from a diverse group of industry experts, RAIC will complement the work of existing regional groups and bodies.

Speaking about the launch Abi Jacks, VP of Marketing, International at Rakuten Advertising, said, “the affiliate marketing industry is at an inflection point, with many brands only now realising its full potential. Through the collective expertise of RAIC members, we aim to demonstrate how the affiliate channel can be used to drive more than purely sales, aligning with broader business objectives and delivering incremental revenue.”

“We’re excited to bring together such talented individuals from global brands and partners, to highlight the diversity of the channel.”

The first founding members of RAIC to be announced are Josh Collins from Cotton ON Group, Malin Davidsson from Microsoft, Jeff Unze from Beyond (BorderX Lab), Tom Howard from ShopBack, Alex Short from PerformID, Matheus Campos from Savings United, Ante Letica from Digidip, Damien Verichon from Stylight, Laura Meunier from Global Savings Group, Carolina Paradas from Harvey Nichols, Natasha Painter from Estée Lauder, Han Li from 24S and Kimberley Bechinie from Teufel.

These members will join Rakuten Advertising’s own experts and further advertisers and publishers, to be announced in the coming weeks. The first global meeting of RAIC will take place at the end of April, followed by an APAC meeting in early May, where members will discuss their first industry collaboration.

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