Publisher Spotlight – Wildfire Systems, Inc.
Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and […]
Read MoreRakuten Advertising Shortlists for 8 US Partnership Awards
Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients. Today we are proud to announce that Rakuten […]
Read MorePre-Holiday Shopping Insights 2022: Consumer Shopping Trends To Look For This Holiday Season
It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to […]
Read More2022 Travel Insights
Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. […]
Read MoreOptimizing Financial Affiliate Marketing Strategies During Volatility.
As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising […]
Read MoreStay Agile with Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]
Read MoreHighlights from DealMaker USA 2022
Rakuten Advertising held DealMaker USA in person for the first time in two years from June 27th through June 29th, 2022 with the theme “doing business shouldn’t be this much […]
Read More2022 Back-to-School Retail Insights
Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of […]
Read MoreAmazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th. Similar to the holiday […]
Read MoreThe 2022 Golden Link Award Winners
Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best […]
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