Rakuten Advertising Blog

Statues from 2024 Golden Link Awards
News

Rakuten Optimism Golden Link Awards 2025 | Nominations Now Open!

The 2025 Rakuten Optimism Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Golden Link Awards will take place at Optimism 2025, register today to secure your spot to Optimism and the Golden Link Awards!
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"An outdoor scene featuring a woman in a white tank top and shorts, holding makeup brushes, with a table of makeup products and a ring light setup, suggesting a beauty tutorial.
Insights

Influencer Trends to Watch: #3 Rise of the Micro-Influencers

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.
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smiling woman with gray hair sits in a brightly lit room, posing for a selfie or video using her smartphone mounted on a ring light tripod. She wears a white blouse with ruffled sleeves and a colorful patterned scarf around her neck. The background features shelves with various items, suggesting a creative or personal workspace. The atmosphere is vibrant and cheerful.
Insights

Influencer Trends to Watch: #2 Trust, the Ultimate Currency

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.
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Three young women are sitting inside a car and smiling while taking a selfie. The woman in the front on the left, wearing a light pink hoodie, holds up a smartphone to capture the photo. The woman in the middle, wearing a yellow hoodie, leans casually against the back of the seat, smiling warmly, while the woman on the right, dressed in a white hoodie, is laughing joyfully. The interior of the car is bright and modern, with light streaming in through the windows.
Insights

Influencer Trends to Watch: #1 Full Funnel, Full Impact

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.
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Insights

Announcing the Rakuten Advertising 2025 Preferred and Platinum Agency Partners

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients. See who made our official 2025 list of Preferred and Platinum Agency Partners now!
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Insights

Cyber Week 2024: The Official US Recap

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our US clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including beauty, footwear, toys, video games, and more, as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024!
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Future-Focused Tracking Solutions

Millennial woman with black glasses and a grey sweater looks at a black laptop with a Gen X man with black glasses in a blue sweater. They're reading about future-focused affiliate tracking.

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

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Part 3 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: Forward-Thinking Strategies & Results

By setting goals, finding audiences, and measuring & optimizing performance, Affiliate Intelligence by Rakuten Advertising is set on keeping the lead in driving affiliate performance.

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Part 2 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: A World-Class Full-Funnel Network

With a network that brings together technology, partners, and strategy, Rakuten Advertising builds partnerships and programs that showcase opportunities in the full-funnel journey.

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Holiday Shopping 2024: Key Trends and Predictions

Woman staring down at her phone while smiling in front of christmas lights.

Holiday shopping is starting earlier, with consumers setting budgets and retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the importance of early campaigns, discounts, free shipping, and buy-now-pay-later options. Find out the best ways to integrate affiliate strategies to capture attention and drive sales and sleigh this holiday shopping season.

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Key highlights from DealMaker Canada 2024

DealMaker CA Recap Blog_Hero Image

DealMaker Canada was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for 2 days of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

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Announcing the Rakuten Advertising 2024 Preferred and Platinum Agency Partners

Two women are standing together in an office, smiling and holding coffee mugs while looking at a laptop, with two men working in the background.

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

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