New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns.  Designed to drive the industry forward and improve efficiencies, […]

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.  Rakuten Advertising recently surveyed […]

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers […]

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!  For the last decade, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, […]

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best […]

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.   A recent World Retail Banking Report showed over 57% of consumers prefer […]

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]