Affiliate Trend Watch Panel 2023

Get exclusive insights into the latest Affiliate Trends from our panel session at DealMaker USA. Discover industry-first data, cutting-edge insights, and strategies to stay ahead of the game in affiliate marketing.
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Marketing Strategies

Outthink and Outperform: Award-Winning Full-Funnel Affiliate Strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
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Publisher Spotlight: Entering the Metaverse with trooVRS

Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.
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Unlocking the Power of Loyalty Sites in Canada: Insights on Financial Habits in 2023

Discover insights from our 2023 Canada Finance guide, revealing how loyalty sites impact financial habits, credit card usage, and more.
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DealMaker USA 2023 Highlights

DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!
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RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.

Publisher Spotlight: Introduces Affiliate Fundraising Initiative: SavingsCARES

SavingsCARES Headshot & Logo

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at to hear about the exciting innovations that has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.

The 2023 Canada Financial Affiliate & Consumer Trends Report

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

The 2023 Golden Link Award Winners

GLA Winners 2023

Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!

Building Invaluable Partnerships within the Affiliate Channel

Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.

The Secret to Attracting Customers of Every Generation with Cashback and More

In the world of credit cards, one size does not fit all. Each generation has unique preferences and priorities when it comes to choosing a credit card. With so many options available, credit card issuers are now looking for innovative ways to attract new customers, especially from Gen Z, Millennials, Gen X, and Boomers.

Hitting the Magic City: Highlights from PI Live Miami 2023

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.