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The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.

We are honored to announce the 2022 Golden Link Award finalists!

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.  

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.

We are honored to announce the 2021 Golden Link Award finalists! A big congratulations to everyone nominated.